Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Memo AI: AI transcription and meeting notetaker available as a Chrome extension and web app that records calls, generates transcripts with speaker labels, and produces AI summaries. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Memo AI when uploading recorded audio or video for transcription and summaries matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
AI transcription and meeting notetaker available as a Chrome extension and web app that records calls, generates transcripts with speaker labels, and produces AI summaries.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Memo AI is an AI transcription and meeting notetaking tool offered both as a Chrome extension and as a web application. The Chrome extension records online meetings directly from the browser and automatically generates transcripts with speaker identification, structured notes that highlight key topics, and extracted action items. It supports a broad set of browser-based meeting platforms, including Google Meet, Zoom on the web, Microsoft Teams, and Webex, as well as webinars and any browser tab playing audio, giving it flexible coverage for different meeting environments. Beyond live capture, the companion web app accepts uploaded audio and video files, producing timestamped transcripts with clickable navigation, AI-generated summaries and key points, and exports to formats such as PDF, Word, and plain text. Memo AI also builds a searchable knowledge base of meeting history so teams can revisit past conversations, and it offers workspace and project organization for collaboration. The product positions itself for professionals who need both real-time browser capture and after-the-fact transcription of recorded media, combining a meeting notetaker workflow with a general transcription service in one platform. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Memo AI is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Memo AI |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Chrome extension that records and transcribes browser-based meetings |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | Speaker identification and diarization in transcripts |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Structured notes, AI summaries, and action item extraction |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Support for Google Meet, Zoom web, Microsoft Teams, Webex, and any audio tab |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Web app for uploading and transcribing audio and video files |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Timestamped, clickable transcripts and exports to PDF, Word, and text |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Memo AI
Choose Memo AI if you need transcribing live browser meetings across meet, zoom, teams, and webex — strengths include covers both live browser capture and uploaded-file transcription.
Backtrack
Memo AI
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Memo AI is strong for transcribing live browser meetings across meet, zoom, teams, and webex. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Memo AI is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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