Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Mem: AI second-brain notes app that organizes captured information automatically and can record, transcribe, and summarize meetings. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Mem when asking questions across an entire personal knowledge base matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
AI second-brain notes app that organizes captured information automatically and can record, transcribe, and summarize meetings.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Mem is an AI-powered notes application positioned as an AI thought partner and second brain, built around the idea that users should not have to manually file information into folders and tags. Users capture notes through typing, voice brain dumps, a Chrome extension for web clipping, and mobile messaging for quick capture on the go, and Mem's AI organizes that material automatically into collections. For meetings, Mem can record, transcribe, and take notes, attaching both the audio and transcript for reference and cleaning up the result into structured notes. Its chat interface lets users ask questions in plain language across their entire note history, with answers synthesized from their own notes and cited to specific sources, so they can recall facts, summarize a span of meetings, or reorganize content by project or topic. A Heads Up feature surfaces related notes and timelines as context. Mem is aimed at knowledge workers, researchers, founders, and anyone who attends many meetings and wants a low-friction way to capture, retrieve, and synthesize information without spending time on manual organization. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Mem is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Mem |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Automatic AI organization of captured notes into collections |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | Records, transcribes, and summarizes meetings with audio and transcript attached |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Chat across your note history with cited answers from your own notes |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Voice brain dumps turned into organized notes |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Chrome extension for web clipping and mobile quick capture |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Heads Up feature that surfaces related notes and context |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Mem
Choose Mem if you need capturing and summarizing meetings alongside everyday notes — strengths include removes the need to manually organize notes with folders and tags.
Backtrack
Mem
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Mem is strong for capturing and summarizing meetings alongside everyday notes. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Mem is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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