Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Meetingflow: AI meeting assistant for sales teams, distributed as a Chrome extension, Microsoft Teams/365 add-on, and Slack integration, that records, transcribes, and lets you chat with meetings. Below, they line up on price, capture method, and how each fits a real meeting stack.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Meetingflow when logging meeting outcomes and updating salesforce or hubspot in one click matters most. Try them side by side on real calls before deciding — needs vary by team.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
AI meeting assistant for sales teams, distributed as a Chrome extension, Microsoft Teams/365 add-on, and Slack integration, that records, transcribes, and lets you chat with meetings.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Meetingflow is an AI meeting assistant aimed at sales teams selling to enterprise, distributed across multiple channels including a Chrome extension, a Microsoft Teams and Microsoft 365 add-on via AppSource, and a Slack integration, in addition to a web application. It records and transcribes meetings and generates AI summaries, but its emphasis is on the full sales workflow: preparing for calls, staying engaged during them, and following up afterward. A notable capability is the ability to chat with a meeting transcript using AI, allowing users to ask questions such as recapping a call, identifying objections, or drafting a proposal or follow-up email based on what was discussed. Meetingflow connects to CRMs including Salesforce and HubSpot, enabling one-click updates and meeting logging so that notes and outcomes flow into the systems sales teams already use. It also supports collaborative notes without recording for situations where capture is not appropriate. The product highlights security and compliance credentials such as SOC 2 Type 2, GDPR, and CCPA. Meetingflow is positioned for sellers and revenue teams who want preparation, capture, AI querying, and CRM follow-up combined in one assistant rather than transcription alone. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Meetingflow is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Meetingflow |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Recording, transcription, and AI summaries for meetings |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | Chat-with-transcript AI for recaps, objections, and drafting follow-ups |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Distributed as a Chrome extension, Microsoft Teams/365 add-on, and Slack integration |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | CRM integration with Salesforce and HubSpot, including one-click updates |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Meeting preparation tools and collaborative notes without recording |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Follow-up email drafting from meeting content |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Meetingflow
Choose Meetingflow if you need sales reps preparing for and following up on enterprise meetings — strengths include available across chrome, microsoft teams/365, and slack rather than a single channel.
Backtrack
Meetingflow
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Meetingflow is strong for sales reps preparing for and following up on enterprise meetings. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Meetingflow is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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