Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Luster: AI Predictive Enablement platform that pairs realistic sales roleplay with live-call analysis to find and close rep skill gaps. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Luster when identifying which reps are at risk of underperforming on upcoming deals matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
AI Predictive Enablement platform that pairs realistic sales roleplay with live-call analysis to find and close rep skill gaps.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Luster is a sales enablement platform that describes its approach as Predictive Enablement, combining AI-powered roleplay practice with analysis of real sales conversations. Reps rehearse high-stakes scenarios such as discovery calls and objection handling against AI buyer personas tuned to different sales stages, personas, and deal sizes, and receive feedback designed to surface where they are likely to struggle before those weaknesses show up in live deals. The platform pairs this practice environment with a live-call analysis capability the company calls EchoIQ, which reviews actual customer calls to detect how well reps apply the skills they have been practicing and where execution gaps remain. For managers and enablement leaders, Luster provides predictive insights into skill readiness, prescriptive guidance for onboarding and hiring, certification workflows, and AI-assisted coaching so that practice can be scaled across a go-to-market team. Luster is aimed at sales reps, frontline managers, and enablement teams who want to connect roleplay performance to real revenue outcomes rather than treating training as a one-off event. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Luster is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Luster |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | AI roleplay environment for rehearsing discovery, objection handling, and other high-stakes scenarios |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | Buyer personas configurable by sales stage, persona type, and deal size |
| Team usage | Transcription tuned for noisy venues in 100+ languages | EchoIQ live-call analysis that reviews real customer conversations for skill application |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Predictive insights that flag rep readiness risk and skill gaps |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | AI-assisted coaching tools for managers to scale feedback |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Certification and onboarding workflows for enablement teams |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Luster
Choose Luster if you need letting sdrs and aes rehearse cold calls and discovery conversations with ai buyers before live calls — strengths include connects practice performance with analysis of real live calls rather than roleplay alone.
Backtrack
Luster
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Luster is strong for letting sdrs and aes rehearse cold calls and discovery conversations with ai buyers before live calls. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Luster is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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