Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Looppanel: AI research assistant that records, transcribes and auto-notes user interviews and calls, then organizes insights in a research repository. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Looppanel when running thematic and sentiment analysis across research calls matters most. Try them side by side on real calls before deciding — needs vary by team.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
AI research assistant that records, transcribes and auto-notes user interviews and calls, then organizes insights in a research repository.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Looppanel is an AI research and meeting assistant built for user interviews, usability tests and research calls. Its AI note-taker records or ingests interview recordings, transcribes the conversation, and automatically generates structured notes, quotes and summaries so researchers do not have to take notes manually during a session. The platform supports transcription in several languages and keeps recordings private without human access. Beyond transcription and notes, Looppanel adds an analysis layer: it performs AI thematic analysis to surface patterns across conversations, supports AI-assisted tagging tied to a discussion guide or emerging themes, runs sentiment analysis, and highlights important moments. Researchers can trace every insight back to the source recording, edit tags, search across projects, and share actionable video clips, with all findings collected in a central research repository for stakeholders. It also works with other data types such as survey responses and documents. Looppanel is aimed at UX researchers, product managers and design teams who run many interviews and need to turn recorded qualitative conversations into transcripts, notes and shareable insights faster than analyzing them by hand. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Looppanel is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Looppanel |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | AI note-taker that records and auto-generates notes from interviews and calls |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | Transcription with support for multiple languages |
| Team usage | Transcription tuned for noisy venues in 100+ languages | AI thematic analysis to surface patterns across conversations |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | AI-assisted tagging based on discussion guides and emerging themes |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Sentiment analysis and automatic highlighting of key moments |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Shareable video clips and traceable links back to source recordings |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Looppanel
Choose Looppanel if you need transcribing and auto-noting user interviews and usability tests — strengths include purpose-built for interview transcription plus downstream qualitative analysis.
Backtrack
Looppanel
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Looppanel is strong for transcribing and auto-noting user interviews and usability tests. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Looppanel is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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