Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Listen Labs: Enterprise AI customer research platform that recruits participants, runs AI-moderated interviews, and delivers executive-ready insight reports. This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Listen Labs when enterprise concept and prototype testing with recruited participants matters most. Try them side by side on real calls before deciding — needs vary by team.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
Enterprise AI customer research platform that recruits participants, runs AI-moderated interviews, and delivers executive-ready insight reports.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Listen Labs is an AI-first customer research platform that automates the qualitative research workflow end to end, from study design and participant recruitment through AI-moderated interviews to insight delivery. Its AI interviewer conducts personalized, in-depth conversations with each participant, asking follow-up questions and understanding context without a human moderator, and the platform supports video, audio, and text formats in 100-plus languages with automatic translation and transcription. Studies can incorporate stimuli such as videos, images, and Figma prototypes, and recruitment draws on a global network of tens of millions of qualified participants, with the option to integrate existing recruitment providers or bring your own audience. Once interviews complete, Listen Labs automatically packages results into executive-ready outputs, surfacing key themes and takeaways, generating personas, and producing highlight reels and slide decks, with turnaround measured in hours rather than the weeks typical of traditional research. The company is venture-backed and reports use by large consumer and technology brands, positioning the platform for enterprises looking to replace or supplement surveys and traditional market research with scalable AI-led interviews. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Listen Labs is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Listen Labs |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | AI interviewer running personalized video, audio, and text interviews |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | Global participant recruitment with bring-your-own-audience option |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Stimulus testing with videos, images, and Figma prototypes |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Automated key themes, takeaways, and persona generation |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Executive-ready reports with highlight reels and slide decks |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Support for 100+ languages with translation and transcription |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Listen Labs
Choose Listen Labs if you need replacing or supplementing surveys with scalable ai-led customer interviews — strengths include end-to-end automation from recruitment to executive-ready deliverables.
Backtrack
Listen Labs
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Listen Labs is strong for replacing or supplementing surveys with scalable ai-led customer interviews. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Listen Labs is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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