Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Level AI: Level AI is a contact center conversation intelligence platform that transcribes, scores, and analyzes voice and text customer interactions with automated QA and real-time agent assist. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Level AI when coaching contact center agents using transcript-based insights and real-time call guidance matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
Level AI is a contact center conversation intelligence platform that transcribes, scores, and analyzes voice and text customer interactions with automated QA and real-time agent assist.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Level AI is a customer experience platform built for enterprise contact centers that captures, transcribes, and analyzes customer conversations across voice calls, chat, email, and bot interactions. Its proprietary speech-to-text engine, trained on noisy call center audio and fine-tuned to each customer's terminology, converts spoken conversations into searchable transcripts. On top of that transcription layer, Level AI applies semantic intelligence (natural language understanding) rather than keyword matching to detect intent, sentiment, and compliance issues, aiming to monitor 100% of interactions instead of a small sampled fraction. The platform automates quality assurance by scoring conversations against custom scorecards, including open-ended criteria via its QA-GPT feature, and surfaces coaching opportunities. A real-time Agent Assist module suggests next-best actions during live calls, and analytics dashboards extract voice-of-customer insights and dissatisfaction drivers. It is aimed at QA, CX, and operations teams in financial services, healthcare, insurance, and retail. Level AI also offers AI virtual agents for call deflection and screen recording for agent monitoring.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Level AI is custom pricing (contact sales). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Level AI |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Speech-to-text transcription of voice calls plus ingestion of chat, email, and bot text across channels |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | Semantic conversation intelligence using NLU to detect intent, sentiment, and compliance signals |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Automated quality assurance scoring of 100% of interactions via custom scorecards and QA-GPT |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Real-time Agent Assist that surfaces recommended responses and guidance during live calls |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Analytics dashboards for voice-of-customer insights, dissatisfaction drivers, and root-cause analysis |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Agent screen recording and AI virtual agents for call triage and deflection |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Level AI
Choose Level AI if you need automatically scoring and auditing agent calls and chats for quality assurance at scale — strengths include transcription engine is trained specifically on noisy contact center audio and tuned to customer-specific terminology.
Backtrack
Level AI
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Level AI is strong for automatically scoring and auditing agent calls and chats for quality assurance at scale. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Level AI is custom pricing. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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