Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Letterly: Letterly is a multilingual AI speech-to-text app that turns dictated speech into polished notes, emails, summaries, and meeting transcripts across iOS, Android, Mac, Windows, and Web. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Letterly when transcribing and summarizing meetings or interviews with speaker separation matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
Letterly is a multilingual AI speech-to-text app that turns dictated speech into polished notes, emails, summaries, and meeting transcripts across iOS, Android, Mac, Windows, and Web.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Letterly is a voice-to-text application that converts spoken words into clean, structured written text. Aimed at professionals, students, content creators, and anyone who prefers talking to typing, it lets users record speech directly in the app or dictate into other apps, then automatically transcribes the audio. Beyond raw transcription, Letterly applies AI rewriting so a single recording can become an email, a summary, a social post, a task list, a journal entry, or a meeting recap, using preset styles or custom instructions. It automatically detects and transcribes a wide range of languages and can handle mid-sentence language switching. For meetings and interviews, it offers speaker separation and can generate summaries from a recording. The app supports extended recordings, offline and screen-off dictation, quick-record widgets, and live sync across devices, including Apple Watch. It also integrates with external tools via Zapier and webhooks. Letterly states that user data is kept private and not used to train AI models. It runs on iOS, Android, Mac, Windows, and Web.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Letterly is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Letterly |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Automatic speech-to-text transcription of recorded or dictated audio |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | AI rewriting into multiple formats (emails, summaries, posts, task lists, journal entries) |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Multilingual transcription with automatic language detection and mid-sentence switching |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Meeting/interview support with speaker separation and summary generation |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Offline and screen-off recording, plus quick-record widget and Apple Watch dictation |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Cross-device sync and integrations via Zapier and webhooks |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Letterly
Choose Letterly if you need dictating and polishing emails, messages, and notes faster than typing — strengths include broad multilingual coverage with automatic language detection.
Backtrack
Letterly
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Letterly is strong for dictating and polishing emails, messages, and notes faster than typing. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Letterly is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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