Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Leexi: European conversation intelligence with CRM sync for sales The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Leexi when automatic follow-ups and crm updates matters most. Run both through a week of actual calls to see which suits your workflow.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
European conversation intelligence with CRM sync for sales
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Leexi is an AI meeting assistant built for sales, customer success, and other revenue teams, with a strong presence in European markets. It records and transcribes calls and meetings across major conferencing platforms, generates summaries and action items, and provides conversation analytics so managers can review calls and coach their teams. Leexi emphasizes turning conversations into follow-through: it can draft follow-up emails, update CRM records, and surface insights across many calls so reps spend less time on administrative work after each meeting. It supports multiple languages, which suits multinational teams, and integrates with common CRMs and sales tools so data lands where teams already operate. Leexi is typically chosen by revenue organizations that want recording, summaries, and coaching analytics in one place, with particular appeal to European companies that value local language support and regional data practices. Platforms: Zoom / Google Meet / Microsoft Teams. Integrations: Zoom, Google Meet, Microsoft Teams, Salesforce, HubSpot. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Leexi is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Leexi |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Recording and transcription |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | AI summaries and action items |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Conversation analytics and coaching |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Follow-up email drafting |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | CRM integrations |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Recording and transcription |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Leexi
Choose Leexi if you need sales call coaching and review — strengths include built for revenue teams with coaching analytics.
Backtrack
Leexi
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Leexi is strong for sales call coaching and review. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Leexi is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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