Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Klang: Swedish AI meeting transcription and conversation-intelligence platform with EU-hosted, GDPR-aligned processing and its own European speech models. This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Klang when documenting interviews and investigations where verified transcripts are required (legal, audit, insurance, research) matters most. Try them side by side on real calls before deciding — needs vary by team.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
Swedish AI meeting transcription and conversation-intelligence platform with EU-hosted, GDPR-aligned processing and its own European speech models.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Klang is an AI transcription and conversation-intelligence platform developed and operated by Klang AI AB, headquartered in Helsingborg, Sweden. The company positions itself as European AI built in Sweden, running its own models that are adapted to European data-protection requirements, with EU-based data storage options and per-user encryption. Klang captures meetings, interviews and conversations and turns them into searchable, structured records: it transcribes with speaker identification, supports manual error correction and advanced editing, and generates summaries, decision items and action items automatically. A daily-briefing capability surfaces patterns and insights drawn from multiple conversations, and the platform makes prior discussions searchable so teams can revisit decisions. Klang is available as a web application and mobile apps, and connects to a range of workplace tools including Slack, Zoom, Google Workspace and Microsoft Teams. It is marketed toward sectors that require verified transcripts and compliance documentation, such as insurance claims investigation, legal firms, audit teams, research institutions and social services. The product is actively operating in 2025/2026 with a published team and live web and mobile applications. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Klang is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Klang |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | High-precision transcription with automatic error correction and speaker identification |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | AI-generated summaries, decision items and action items |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Daily briefings highlighting patterns and insights across conversations |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Searchable conversation history |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Integrations with Slack, Zoom, Google Workspace and Microsoft Teams |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Web and mobile (iOS/Android) apps |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Klang
Choose Klang if you need transcribing and summarizing internal and client meetings for swedish and eu teams — strengths include european-built with its own models tuned to eu data-protection requirements.
Backtrack
Klang
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Klang is strong for transcribing and summarizing internal and client meetings for swedish and eu teams. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Klang is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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