Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Kickscale: European AI sales meeting intelligence platform that records, transcribes, and analyzes sales calls, then automates notes, coaching, and CRM updates. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Kickscale when coaching sdrs and aes by reviewing how they handle objections and customer intent across calls matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
European AI sales meeting intelligence platform that records, transcribes, and analyzes sales calls, then automates notes, coaching, and CRM updates.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Kickscale is a sales meeting intelligence platform built in Vienna, Austria, for B2B sales and customer success teams. It automatically captures sales meetings and calls across Google Meet, Microsoft Teams, Zoom, and VoIP tools such as Aircall, then transcribes the conversation and runs AI analysis over the resulting transcript. From each recorded conversation it generates structured meeting notes, summaries, and suggested follow-up emails, and pushes the captured data into connected CRMs including HubSpot, Salesforce, Pipedrive, and Zoho without manual entry. Beyond note-taking, Kickscale layers on coaching and deal-intelligence features: it scores conversations, surfaces patterns across calls, supports multilingual conversations, and helps sales leaders review how reps handle objections and customer intent. The company positions itself as a European-built alternative to larger US conversation-intelligence platforms, emphasizing GDPR compliance, ISO 27001 certification, EU AI Act readiness, and support for local languages. It is aimed primarily at account executives, sales managers, and customer success managers at small and mid-sized businesses who want automated documentation, coaching visibility, and cleaner CRM data from their meetings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Kickscale is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Kickscale |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Automatic recording and transcription of meetings across Google Meet, Microsoft Teams, Zoom, and VoIP tools like Aircall |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | AI-generated meeting notes, summaries, and suggested follow-up emails |
| Team usage | Transcription tuned for noisy venues in 100+ languages | CRM sync with HubSpot, Salesforce, Pipedrive, and Zoho |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Conversation analysis, deal health scoring, and coaching recommendations |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Multilingual conversation support for cross-border sales teams |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | GDPR compliance, ISO 27001 certification, and EU AI Act readiness |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Kickscale
Choose Kickscale if you need automatically documenting and summarizing sales calls so reps stay present in the conversation — strengths include european-built with strong data-privacy and compliance posture (gdpr, iso 27001).
Backtrack
Kickscale
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Kickscale is strong for automatically documenting and summarizing sales calls so reps stay present in the conversation. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Kickscale is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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