Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Kapwing: Collaborative browser-based video editor with auto subtitle generation and video-to-text transcription. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Kapwing when collaboratively editing captions across a team matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
Collaborative browser-based video editor with auto subtitle generation and video-to-text transcription.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Kapwing is a collaborative, browser-based video creation and editing platform that includes automatic subtitle generation and transcription among its core tools. Users can upload audio or video, or create content within the editor, and Kapwing's auto subtitle generator transcribes the spoken audio into time-synced captions that can be edited, restyled, and exported. The platform also offers a dedicated function to turn videos into text automatically, producing a transcript from the recording. Captions can be translated into many languages, supporting creators who publish across regions. Kapwing positions itself as a workspace for teams, with collaboration features that let multiple people work on the same project, alongside a broad set of editing tools such as trimming, resizing for different platforms, and adding text and graphics. It is aimed at social media teams, marketers, educators, and creators who need quick, editable captions and transcripts integrated directly into a video editing and collaboration workflow rather than a separate transcription service. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Kapwing is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Kapwing |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Automatic subtitle and caption generation |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | Video-to-text transcription |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Subtitle translation across many languages |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Browser-based collaborative editing workspace |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Editing tools for trimming, resizing, and styling captions |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Automatic subtitle and caption generation |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Kapwing
Choose Kapwing if you need adding auto-generated subtitles to social and marketing videos — strengths include collaboration features let teams work on the same project.
Backtrack
Kapwing
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Kapwing is strong for adding auto-generated subtitles to social and marketing videos. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Kapwing is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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