Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. JustCall: Cloud communications platform with AI call scoring, real-time agent assist, and conversation intelligence for sales coaching across voice and SMS. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and JustCall when reps getting live on-screen objection-handling prompts during calls matters most. Run both through a week of actual calls to see which suits your workflow.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
Cloud communications platform with AI call scoring, real-time agent assist, and conversation intelligence for sales coaching across voice and SMS.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
JustCall is a cloud-based communications platform for sales and support teams that layers AI coaching and conversation intelligence on top of voice, SMS, and WhatsApp. Its AI Call Scoring automatically evaluates every conversation against custom frameworks such as BANT, MEDDIC, or proprietary scorecards, with per-question breakdowns that show where reps underperform and scores that sync back to CRM records. Real-Time Agent Assist delivers on-screen prompts during active calls, with cues for objection handling, script adherence, and compliance alerts for regulated conversations. The conversation intelligence layer produces AI-generated call summaries with action items, talk-to-listen ratio analysis, sentiment tracking, filler-word and dead-air detection, and searchable transcripts across all conversations. Calls are recorded and transcribed automatically with speaker identification and moment highlighting. For live management, whisper and barge modes let managers coach mid-call. JustCall is used by thousands of teams across sales coaching, contact-center, and compliance-heavy sectors, and integrates with major CRMs. Headquartered in San Francisco, it is a live, operating product as of 2025/2026 used for new-rep ramp, coaching, and conversation analysis. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); JustCall is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | JustCall |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | CRM integrations and multi-channel voice, SMS, and WhatsApp |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | AI Call Scoring against custom frameworks (BANT, MEDDIC, or proprietary scorecards) with per-question breakdowns |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Real-Time Agent Assist with on-screen prompts and compliance alerts during calls |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | AI-generated call summaries with action items |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Conversation intelligence: talk-to-listen ratio, sentiment, filler-word and dead-air detection |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Automatic call recording and transcription with speaker identification and moment highlighting |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
JustCall
Choose JustCall if you need sales teams scoring every call against meddic or bant and syncing results to the crm — strengths include custom scoring frameworks (bant, meddic) give structured, repeatable call evaluation.
Backtrack
JustCall
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while JustCall is strong for sales teams scoring every call against meddic or bant and syncing results to the crm. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and JustCall is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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