Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Insight7: Insight7 is an AI-powered call and conversation analytics platform that transcribes and analyzes sales calls, customer interviews, and meetings to surface insights, score quality, and coach customer-facing teams. Below, they line up on price, capture method, and how each fits a real meeting stack.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Insight7 when synthesizing customer and user research interviews into themes and quotes at scale matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
Insight7 is an AI-powered call and conversation analytics platform that transcribes and analyzes sales calls, customer interviews, and meetings to surface insights, score quality, and coach customer-facing teams.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Insight7 is an AI conversation-intelligence platform that captures, transcribes, and analyzes calls, meetings, and customer interviews for revenue, support, and research teams. It ingests conversations through integrations with Zoom, Google Meet, Microsoft Teams, Webex, RingCentral, and Dialpad, and also supports bulk upload of audio, video, and document files from cloud storage. Transcription is offered in 60+ languages with custom vocabulary support and automatic PII/PHI redaction. After transcribing, the platform identifies recurring themes and patterns, extracts key quotes, and lets users query datasets with an AI assistant and an analysis grid across many conversations. For customer-facing teams it adds AI call scoring against configurable rubrics, real-time live-assist prompts during calls, and AI coaching that generates roleplay scenarios from real calls. It targets sales, customer support, learning and development, compliance, and research teams, and emphasizes security with SOC 2, HIPAA, and GDPR alignment plus no training on customer data.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Insight7 is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Insight7 |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Transcription of calls, meetings, and interviews in 60+ languages with custom vocabulary and PII/PHI redaction |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | Bulk upload and ingestion of audio, video, and document files from cloud storage |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Automatic extraction of themes, patterns, and key quotes across many conversations |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | AI call scoring against configurable rubrics for QA and compliance |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Real-time live-assist prompts and AI coaching with roleplay scenarios |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Integrations with Zoom, Google Meet, Microsoft Teams, Webex, RingCentral, and Dialpad |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Insight7
Choose Insight7 if you need analyzing sales and customer calls to surface buying signals, objections, and coaching opportunities — strengths include combines transcription with theme extraction and cross-conversation analysis, not just notes.
Backtrack
Insight7
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Insight7 is strong for analyzing sales and customer calls to surface buying signals, objections, and coaching opportunities. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Insight7 is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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