Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. HubSpot Meeting Notetaker: HubSpot's native Meeting Notetaker joins sales and customer calls to record, transcribe, and summarize them, logging everything to the HubSpot CRM. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and HubSpot Meeting Notetaker when capturing service calls against the relevant contact in hubspot matters most. Run both through a week of actual calls to see which suits your workflow.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
HubSpot's native Meeting Notetaker joins sales and customer calls to record, transcribe, and summarize them, logging everything to the HubSpot CRM.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
HubSpot Meeting Notetaker is a meeting-capture feature built into HubSpot's Sales Hub and Service Hub, designed for revenue and customer-facing teams that run their pipeline and contacts inside HubSpot. The Notetaker automatically joins eligible meetings booked through connected calendars or HubSpot scheduling pages on Google Meet, Microsoft Teams, or Zoom, announcing its presence and recording the call. After the meeting, it produces a video recording, a transcript using automatic language detection, an AI-generated summary, and suggested next steps. Its central advantage is the CRM tie-in: when a meeting ends, the Notetaker creates a call object in HubSpot and associates it with the corresponding contact, company, or deal, so the recording, transcript, and summary appear directly on the relevant CRM records without manual logging. Meetings become eligible when stored in HubSpot with at least one external CRM contact attending. Recordings are retained for a defined period. The feature is aimed at sales and service teams that want call documentation and follow-ups captured automatically against their CRM data rather than in a standalone notetaking app. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); HubSpot Meeting Notetaker is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | HubSpot Meeting Notetaker |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Auto-joins meetings on Google Meet, Microsoft Teams, and Zoom |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | Video recording, transcript, and AI summary of each call |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Automatic language detection for transcription |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Suggested next steps after the meeting |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Creates a call object logged to the relevant CRM contact, company, or deal |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Joins meetings booked through connected calendars and scheduling pages |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
HubSpot Meeting Notetaker
Choose HubSpot Meeting Notetaker if you need automatically logging sales call recordings and summaries to hubspot deals — strengths include logs recordings, transcripts, and summaries straight onto crm records.
Backtrack
HubSpot Meeting Notetaker
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while HubSpot Meeting Notetaker is strong for automatically logging sales call recordings and summaries to hubspot deals. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and HubSpot Meeting Notetaker is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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