Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Google Pinpoint: Google's research tool for journalists that transcribes audio and video interviews into searchable text alongside documents. Below, they line up on price, capture method, and how each fits a real meeting stack.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Google Pinpoint when organizing and searching large evidence collections for investigations matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
Google's research tool for journalists that transcribes audio and video interviews into searchable text alongside documents.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Google Pinpoint is a research tool for journalists, part of Google's Journalist Studio, that helps reporters explore and analyze large collections of documents, audio, and video using Google's search and AI technology. Among its core capabilities, Pinpoint transcribes uploaded audio and video recordings, such as interviews, speeches, hearings, press conferences, and meetings, into searchable text, so spoken content can be searched and cross-referenced alongside other documents in a collection. Beyond transcription, it lets journalists organize and search across large document sets, highlight names and organizations, and check claims with integrated Google Search. It is designed for investigative reporting, fact-checking, and document-heavy research workflows, and it has been used by newsrooms to organize and analyze evidence at scale. Pinpoint is offered through Google's Journalist Studio with substantial cloud storage for uploaded files, and access to certain generative AI features may require applying for early access. Because it converts recorded interviews into searchable transcripts within a research workspace, it is well suited to journalists and researchers who need to manage and query both spoken and written source material in one place. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Google Pinpoint is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Google Pinpoint |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Transcription of uploaded audio and video into searchable text |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | Search and analysis across large document and media collections |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Highlighting of names and organizations across sources |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Integrated claim checking with Google Search |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Cloud storage for documents, audio, and video files |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Collaboration features within the Journalist Studio workspace |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Google Pinpoint
Choose Google Pinpoint if you need transcribing recorded interviews into searchable text for reporting — strengths include purpose-built for journalists and document-heavy investigative research.
Backtrack
Google Pinpoint
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Google Pinpoint is strong for transcribing recorded interviews into searchable text for reporting. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Google Pinpoint is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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