Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Feishu Minutes: ByteDance's Feishu/Lark feature that transcribes audio and video into searchable minutes with AI summaries and to-dos. This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Feishu Minutes when transcribing interviews, training sessions, and lectures into structured notes matters most. Run both through a week of actual calls to see which suits your workflow.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
ByteDance's Feishu/Lark feature that transcribes audio and video into searchable minutes with AI summaries and to-dos.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Feishu Minutes (飞书妙记, known as Lark Minutes outside mainland China) is the AI meeting-minutes capability built into Feishu, the collaboration platform developed by ByteDance. It turns audio and video content from meetings, training sessions, interviews, and classes into searchable, structured text notes. The product automatically transcribes video conferences into a verbatim transcript, uses voiceprint recognition to attribute speech to individual speakers, and can transcribe both live meetings and uploaded external audio or video files. Its intelligent minutes feature produces three components: a meeting summary, a to-do list, and chapter-based notes, and it can automatically detect and handle Chinese, English, and Japanese within a meeting. Real-time captions and live AI summaries are available during recording. Because it is embedded in the Feishu ecosystem, transcripts and minutes integrate with the platform's calendar, tasks, and documents for smoother collaboration, and notes can be searched, translated, and shared across devices. Feishu and its international counterpart Lark operate independently with separate data storage. As a feature of a widely used enterprise platform from a major technology company, it is actively maintained and available to Feishu users. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Feishu Minutes is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Feishu Minutes |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Automatic transcription of video conferences into searchable transcripts |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | Voiceprint-based speaker identification |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Transcription of both live meetings and uploaded audio/video files |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Intelligent minutes with summary, to-do list, and chapter notes |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Automatic handling of Chinese, English, and Japanese in a meeting |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Real-time captions and live AI summaries during recording |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Feishu Minutes
Choose Feishu Minutes if you need feishu/lark users generating searchable minutes from video meetings — strengths include deeply integrated into the feishu/lark collaboration ecosystem.
Backtrack
Feishu Minutes
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Feishu Minutes is strong for feishu/lark users generating searchable minutes from video meetings. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Feishu Minutes is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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