Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Equal Time: Meeting notes with speaking-time and inclusion analytics Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Equal Time when tracking speaking balance matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
Meeting notes with speaking-time and inclusion analytics
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Equal Time is an AI meeting assistant that combines standard transcription and notes with a distinctive focus on participation and inclusion analytics. It records and transcribes meetings, generates summaries and action items, and additionally tracks talk-time and speaking balance so teams can see how participation is distributed across a call. This inclusion-oriented angle makes it useful for managers and facilitators who want more equitable meetings, in addition to the usual benefits of automatic notes. Equal Time works across common video platforms, makes notes searchable, and can share recaps with attendees. It also offers prompts and metrics intended to encourage balanced participation during meetings. Equal Time is typically adopted by teams and organizations that care about meeting culture and inclusion alongside documentation, and it differentiates itself from general notetakers by reporting on how people participate, not just what was said, which appeals to leaders trying to improve how their meetings run. Platforms: Zoom / Google Meet / Microsoft Teams. Integrations: Zoom, Google Meet, Microsoft Teams. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Equal Time is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Equal Time |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Recording and transcription |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | AI summaries and action items |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Talk-time and participation analytics |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Inclusion prompts and metrics |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Searchable notes |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Recording and transcription |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Equal Time
Choose Equal Time if you need improving meeting inclusion — strengths include unique focus on participation and inclusion.
Backtrack
Equal Time
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Equal Time is strong for improving meeting inclusion. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Equal Time is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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