Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Colibri.ai: Real-time meeting notes and live sales coaching/conversation intelligence Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Colibri.ai when live guidance during calls matters most. Run both through a week of actual calls to see which suits your workflow.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
Real-time meeting notes and live sales coaching/conversation intelligence
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Colibri.ai is an AI meeting assistant and conversation-intelligence tool aimed primarily at sales and customer-facing teams. It records and transcribes calls across major conferencing platforms, generates summaries and action items, and offers live cue cards and real-time guidance to help reps during conversations. Beyond individual notes, Colibri analyzes calls at the team level, tracking topics, talk-time, and other signals so managers can coach reps and understand what happens across the pipeline. It integrates with CRMs and other sales tools so call data and follow-ups land in existing systems automatically. The product blends in-call assistance with after-call intelligence, which makes it useful both for reps who want help in the moment and for leaders who want visibility into conversations. Colibri is typically adopted by sales organizations that want a single tool for recording, coaching, and CRM-connected meeting notes. Platforms: Zoom / Google Meet / Microsoft Teams. Integrations: Zoom, Google Meet, Microsoft Teams, Salesforce, HubSpot. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Colibri.ai is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Colibri.ai |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Recording and live transcription |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | AI summaries and action items |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Real-time cue cards |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Conversation intelligence and analytics |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | CRM integrations |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Recording and live transcription |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Colibri.ai
Choose Colibri.ai if you need sales call coaching and review — strengths include combines in-call guidance with after-call analytics.
Backtrack
Colibri.ai
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Colibri.ai is strong for sales call coaching and review. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Colibri.ai is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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