Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. CLOVA Note: South Korean AI meeting-minutes service by Naver that records meetings, transcribes speech, separates speakers, and generates summaries and action items. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and CLOVA Note when asian organizations needing multilingual meeting transcription matters most. Run both through a week of actual calls to see which suits your workflow.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
South Korean AI meeting-minutes service by Naver that records meetings, transcribes speech, separates speakers, and generates summaries and action items.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
CLOVA Note is an AI-powered meeting-minutes and voice-transcription service from Naver Corporation, one of South Korea's largest internet companies. First introduced in 2020 and officially launched as CLOVA Note, it lets users record meetings directly on a PC or mobile device, or upload recordings, and then automatically converts the speech to text using Naver's own voice-recognition technology. It applies speaker diarization to distinguish between different participants and uses natural-language processing, including Naver's HyperCLOVA model, to produce summaries, surface meeting topics, suggest next steps, and highlight key points paragraph by paragraph. CLOVA Note supports multiple languages including Korean, English, Japanese, Simplified Chinese, and Traditional Chinese, as well as a multilingual recognition model for mixed-language meetings. It works across smartphones, tablets, and PCs with notes synced across devices, and lets organizations register industry-specific terminology and company names to improve recognition accuracy. It is particularly popular in South Korea and across Asia. CLOVA Note is best for individuals and teams in the region who need accurate Korean-language meeting transcription and AI-generated minutes. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); CLOVA Note is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | CLOVA Note |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Direct meeting recording on PC and mobile |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | Automatic speech-to-text transcription |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Speaker diarization to distinguish participants |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | AI summaries, topics, and next-step suggestions |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Multilingual support (Korean, English, Japanese, Chinese) |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Custom vocabulary registration for industry terms |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
CLOVA Note
Choose CLOVA Note if you need korean-language teams generating automatic meeting minutes — strengths include strong korean-language recognition from a major regional provider.
Backtrack
CLOVA Note
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while CLOVA Note is strong for korean-language teams generating automatic meeting minutes. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and CLOVA Note is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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