Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Claap: Async video plus AI meeting recording and CRM updates Below, they line up on price, capture method, and how each fits a real meeting stack.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Claap when meeting notes and highlights matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
Async video plus AI meeting recording and CRM updates
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Claap is an AI meeting recorder and asynchronous video platform that helps teams capture calls and communicate without always meeting live. It records, transcribes, and summarizes meetings across major conferencing platforms, generating notes and action items, while also supporting short async video messages and screen recordings that teammates can watch on their own time. This dual focus — meeting capture plus async video — makes it appealing to distributed teams that want to reduce live meetings while keeping a searchable record of decisions. Claap can create highlights and clips from recordings, organize content into workspaces, and connect with tools like CRMs so meeting insights reach the right systems. It is commonly used by sales, product, and remote teams that value both clean meeting summaries and a library of shareable video. Rather than being only a notetaker, Claap positions itself as a hub for recorded knowledge and async collaboration built around video. Platforms: Zoom / Google Meet / Microsoft Teams. Integrations: Zoom, Google Meet, Microsoft Teams, Slack, HubSpot. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Claap is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Claap |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Recording and transcription |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | AI summaries and action items |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Async video messaging |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Highlights and clips |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | CRM and tool integrations |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Recording and transcription |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Claap
Choose Claap if you need async video updates — strengths include combines meeting notes with async video.
Backtrack
Claap
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Claap is strong for async video updates. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Claap is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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