Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Chorus by ZoomInfo: Conversation intelligence for sales calls inside ZoomInfo We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Chorus by ZoomInfo when deal and competitor analysis matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
Conversation intelligence for sales calls inside ZoomInfo
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Chorus is a conversation-intelligence platform, now part of ZoomInfo, that records, transcribes, and analyzes sales calls and meetings to help revenue teams coach reps and understand deals. It captures conversations across major conferencing platforms, generates summaries and action items, and applies analytics to surface topics, competitor mentions, next steps, and risk signals across the pipeline. Rather than focusing on individual notes, Chorus aggregates conversation data at the team and deal level, giving managers visibility into what is working and where deals may stall, and it supports coaching through call libraries and highlights. As part of ZoomInfo, it can connect conversation insights with broader go-to-market data, and it integrates with CRMs so information flows into existing workflows. Chorus is aimed at mid-market and enterprise sales organizations that want deep, data-driven conversation intelligence tied to their revenue stack rather than a lightweight meeting notetaker. Platforms: Zoom / Google Meet / Microsoft Teams. Integrations: Zoom, Google Meet, Microsoft Teams, Salesforce. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Chorus by ZoomInfo is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Chorus by ZoomInfo |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Recording and transcription |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | Conversation and deal intelligence |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Coaching and call libraries |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Competitor and topic tracking |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | CRM integrations |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Recording and transcription |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Chorus by ZoomInfo
Choose Chorus by ZoomInfo if you need sales coaching at scale — strengths include deep, team-level conversation analytics.
Backtrack
Chorus by ZoomInfo
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Chorus by ZoomInfo is strong for sales coaching at scale. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Chorus by ZoomInfo is custom pricing. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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