Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Capsho: Capsho is an AI tool that transcribes podcast, livestream, and video episodes and repurposes them into titles, show notes, blogs, social captions, images, and video clips. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Capsho when creators repurposing one episode into blog posts, social captions, and email copy matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
Capsho is an AI tool that transcribes podcast, livestream, and video episodes and repurposes them into titles, show notes, blogs, social captions, images, and video clips.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Capsho is an AI marketing assistant built for entrepreneurs and creators who podcast, livestream, or publish on YouTube. You upload an audio or video file and provide context about the episode, your brand voice, and audience; Capsho then transcribes the recording and generates a timestamped transcript available in .TXT and .VTT formats. From that transcription it auto-produces a large set of marketing assets, including an episode title and description, show notes, a chapter summary, social media captions, email copy, pull quotes, a blog post, a LinkedIn article, and a YouTube description. The platform is organized into a Marketing Studio for written assets, an Image Studio for thumbnails and graphics, and a Clipping Studio that identifies and crops short video clips. A "Personas" feature learns a user's tone and style over time to keep generated content on-brand. Capsho is positioned as a repurposing and content-creation tool rather than a meeting-notes app, but its core workflow includes transcribing spoken audio and video into searchable text.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Capsho is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Capsho |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Transcribes uploaded audio and video into timestamped transcripts (.TXT and .VTT) |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | Auto-generates titles, show notes, and episode chapter summaries |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Marketing Studio produces blogs, social captions, emails, quotes, and a LinkedIn article |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Image Studio creates YouTube thumbnails and social graphics |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Clipping Studio identifies, crops, and formats short-form video clips |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Personas feature learns the user's tone and brand voice over time |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Capsho
Choose Capsho if you need podcasters generating show notes, transcripts, and episode descriptions from a recording — strengths include turns a single recording into many marketing assets, saving creators significant time.
Backtrack
Capsho
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Capsho is strong for podcasters generating show notes, transcripts, and episode descriptions from a recording. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Capsho is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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