Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Briefly: AI meeting summaries with CRM and Slack delivery The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Briefly when follow-up drafting matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
AI meeting summaries with CRM and Slack delivery
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Briefly is an AI meeting notetaker that records and transcribes calls and then produces concise summaries, action items, and follow-up drafts so users spend less time writing up meetings. It works across major conferencing platforms, capturing conversations automatically and turning them into clear, shareable notes that highlight decisions and next steps. Briefly focuses on simplicity and speed: rather than a heavy analytics dashboard, it aims to give individuals and teams quick, readable recaps and ready-to-send follow-ups after each call. Notes are searchable so important moments can be revisited later, and summaries can be shared with people who could not attend. Briefly is typically used by sales, customer-facing, and busy professional users who want low-effort documentation and faster follow-up, positioning itself as a lightweight assistant that handles the routine work of capturing and summarizing meetings without requiring much setup or ongoing management. Platforms: Zoom / Google Meet / Microsoft Teams. Integrations: Zoom, Google Meet, Microsoft Teams. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Briefly is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Briefly |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Recording and transcription |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | Concise AI summaries |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Action items |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Follow-up drafts |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Searchable notes |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Recording and transcription |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Briefly
Choose Briefly if you need quick meeting summaries — strengths include simple, fast summaries and follow-ups.
Backtrack
Briefly
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Briefly is strong for quick meeting summaries. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Briefly is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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