Avoma: Avoma is an all-in-one AI meeting assistant with conversation and revenue intelligence that automates note-taking, transcription, scheduling, and sales-call coaching. JustCall: Cloud communications platform with AI call scoring, real-time agent assist, and conversation intelligence for sales coaching across voice and SMS. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Avoma when automatically recording, transcribing, and summarizing sales and customer calls matters most, and JustCall when reps getting live on-screen objection-handling prompts during calls matters most. Try them side by side on real calls before deciding — needs vary by team.
Avoma is an all-in-one AI meeting assistant with conversation and revenue intelligence that automates note-taking, transcription, scheduling, and sales-call coaching.
Cloud communications platform with AI call scoring, real-time agent assist, and conversation intelligence for sales coaching across voice and SMS.
Avoma is an AI meeting assistant that combines automated note-taking with conversation and revenue intelligence in a single platform. It records, transcribes, and summarizes meetings, generating AI notes from custom templates and syncing key details back to your CRM. Beyond documentation, Avoma layers in conversation intelligence for call scoring, talk-pattern analysis, and coaching, plus revenue intelligence features such as deal-risk alerts, sales-methodology tracking, and win-loss analysis. A built-in scheduler and lead router help teams book and route meetings. Avoma works with major conferencing platforms including Zoom, Google Meet, and Microsoft Teams, and connects to CRMs like Salesforce and HubSpot. It is aimed primarily at revenue and customer-facing teams that want meeting automation and pipeline insights together. Pricing is tiered, starting with a Startup plan and scaling to Organization and Enterprise, with optional intelligence add-ons.
Best suited for
JustCall is a cloud-based communications platform for sales and support teams that layers AI coaching and conversation intelligence on top of voice, SMS, and WhatsApp. Its AI Call Scoring automatically evaluates every conversation against custom frameworks such as BANT, MEDDIC, or proprietary scorecards, with per-question breakdowns that show where reps underperform and scores that sync back to CRM records. Real-Time Agent Assist delivers on-screen prompts during active calls, with cues for objection handling, script adherence, and compliance alerts for regulated conversations. The conversation intelligence layer produces AI-generated call summaries with action items, talk-to-listen ratio analysis, sentiment tracking, filler-word and dead-air detection, and searchable transcripts across all conversations. Calls are recorded and transcribed automatically with speaker identification and moment highlighting. For live management, whisper and barge modes let managers coach mid-call. JustCall is used by thousands of teams across sales coaching, contact-center, and compliance-heavy sectors, and integrates with major CRMs. Headquartered in San Francisco, it is a live, operating product as of 2025/2026 used for new-rep ramp, coaching, and conversation analysis. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Avoma is from $19/mo (paid); JustCall is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Avoma | JustCall |
|---|---|---|
| Core capability | AI-generated meeting notes and transcription with custom templates | CRM integrations and multi-channel voice, SMS, and WhatsApp |
| Standout feature | Conversation intelligence with call scoring and coaching | AI Call Scoring against custom frameworks (BANT, MEDDIC, or proprietary scorecards) with per-question breakdowns |
| Team usage | Revenue intelligence including deal-risk alerts and win-loss analysis | Real-Time Agent Assist with on-screen prompts and compliance alerts during calls |
| Integrations | Built-in scheduler and lead router | AI-generated call summaries with action items |
| Languages & capture | CRM syncing with platforms like Salesforce and HubSpot | Conversation intelligence: talk-to-listen ratio, sentiment, filler-word and dead-air detection |
| Best-fit workflow | AI-generated meeting notes and transcription with custom templates | Automatic call recording and transcription with speaker identification and moment highlighting |
Avoma
Choose Avoma if you need automatically recording, transcribing, and summarizing sales and customer calls — strengths include combines ai note-taking with conversation and revenue intelligence in one platform rather than separate tools.
JustCall
Choose JustCall if you need sales teams scoring every call against meddic or bant and syncing results to the crm — strengths include custom scoring frameworks (bant, meddic) give structured, repeatable call evaluation.
Avoma
JustCall
It depends on your workflow. Avoma is strong for automatically recording, transcribing, and summarizing sales and customer calls, while JustCall is strong for sales teams scoring every call against meddic or bant and syncing results to the crm. Both transcribe and summarize meetings.
Avoma is from $19/mo and JustCall is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
More head-to-head comparisons involving Avoma and JustCall.
Avoma is SMB-friendly conversation intelligence; Gong is the enterprise revenue-intelligence leader. The core question is fit and budget, not just features.
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