Attio Call Intelligence: Attio's native call intelligence records, transcribes, and summarizes meetings and syncs every conversation to the Attio CRM automatically. SmartWinnr: AI roleplay and coaching platform for regulated industries where reps rehearse customer conversations with AI avatars. Below, they line up on price, capture method, and how each fits a real meeting stack.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attio Call Intelligence when recording sales calls and linking them automatically to attio deals matters most, and SmartWinnr when accelerating onboarding and certification for sales teams in regulated sectors matters most. Try them side by side on real calls before deciding — needs vary by team.
Attio's native call intelligence records, transcribes, and summarizes meetings and syncs every conversation to the Attio CRM automatically.
AI roleplay and coaching platform for regulated industries where reps rehearse customer conversations with AI avatars.
Attio Call Intelligence is a meeting-capture capability built into the Attio CRM, aimed at startups and modern go-to-market teams that manage their customers and deals in Attio. The recorder automatically joins meetings on Zoom, Google Meet, and Microsoft Teams, transcribes the conversation, and stores the recording directly within the CRM, with transcription available across a large number of languages. During and after a call, Attio generates conversation summaries and can apply custom AI insight templates that pull out key details, buying signals, blockers, and recommended next steps tailored to different call types. Its defining feature is automatic linkage: calls are tied to the relevant deals, people, and organizations in Attio, and AI can trigger follow-ups, create entries, and set reminders through Attio's flexible data objects and workflows, so teams do not have to log calls by hand. Recordings are visible to workspace members and can be shared externally. Attio Call Intelligence is built for revenue teams that want call recordings, transcripts, and AI insights connected to their CRM data and automation rather than living in a separate notetaking tool. Pricing varies by plan. Check the official website for current pricing.
Best suited for
SmartWinnr is a practice-first AI roleplay and coaching platform aimed at sales teams in regulated industries such as pharmaceuticals, medical devices, and other life sciences fields. Reps rehearse real customer conversations through voice-based, two-way simulations with AI avatars that listen, ask follow-up questions, raise objections, and react to delivery, helping build compliant messaging into habit. After each session, the platform provides automated, multi-dimensional scoring and real-time AI coaching that highlights conversation quality, which the company says reduces manager workload by handling much of the evaluation. Buyer personas can be customized to mirror ideal customer profiles across industries, and the company states that new lifelike simulations can be created or updated quickly from customizable templates. Managers and enablement leaders get analytics dashboards that show rep scores, practice frequency, and skill gaps so they can target coaching efficiently, while gamification features such as points, badges, and leaderboards encourage ongoing practice. SmartWinnr is accessible on desktop and mobile and is designed for sales leaders, training managers, and enablement professionals who need scalable, audit-conscious practice for customer-facing teams. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attio Call Intelligence is a free tier with paid upgrades (freemium); SmartWinnr is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attio Call Intelligence | SmartWinnr |
|---|---|---|
| Core capability | Recorder auto-joins Zoom, Google Meet, and Microsoft Teams | Two-way voice-based AI roleplay with avatars that ask follow-ups and raise objections |
| Standout feature | Transcription supporting a large set of languages | Automated multi-dimensional scoring of rep practice sessions |
| Team usage | Real-time and post-call conversation summaries | Real-time AI coaching highlighting conversation quality |
| Integrations | Custom AI insight templates per call type | Customizable buyer personas mirroring ideal customer profiles |
| Languages & capture | Automatic linking of calls to deals, people, and organizations | Manager analytics dashboards showing scores, practice frequency, and skill gaps |
| Best-fit workflow | AI-triggered follow-ups, entries, and reminders via Attio workflows | Gamification with points, badges, and leaderboards |
Attio Call Intelligence
Choose Attio Call Intelligence if you need recording sales calls and linking them automatically to attio deals — strengths include calls, transcripts, and insights sync natively into the attio crm.
SmartWinnr
Choose SmartWinnr if you need pharma and medtech reps rehearsing compliant messaging for hcp conversations — strengths include purpose-built for regulated industries like pharma and medical devices.
Attio Call Intelligence
SmartWinnr
It depends on your workflow. Attio Call Intelligence is strong for recording sales calls and linking them automatically to attio deals, while SmartWinnr is strong for pharma and medtech reps rehearsing compliant messaging for hcp conversations. Both transcribe and summarize meetings.
Attio Call Intelligence is a free tier with paid upgrades and SmartWinnr is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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