Attio Call Intelligence: Attio's native call intelligence records, transcribes, and summarizes meetings and syncs every conversation to the Attio CRM automatically. Rafiki: AI sales intelligence platform that records, transcribes, and analyzes sales conversations to surface deal and coaching insights. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attio Call Intelligence when recording sales calls and linking them automatically to attio deals matters most, and Rafiki when scoring and coaching reps against a defined sales methodology matters most. Run both through a week of actual calls to see which suits your workflow.
Attio's native call intelligence records, transcribes, and summarizes meetings and syncs every conversation to the Attio CRM automatically.
AI sales intelligence platform that records, transcribes, and analyzes sales conversations to surface deal and coaching insights.
Attio Call Intelligence is a meeting-capture capability built into the Attio CRM, aimed at startups and modern go-to-market teams that manage their customers and deals in Attio. The recorder automatically joins meetings on Zoom, Google Meet, and Microsoft Teams, transcribes the conversation, and stores the recording directly within the CRM, with transcription available across a large number of languages. During and after a call, Attio generates conversation summaries and can apply custom AI insight templates that pull out key details, buying signals, blockers, and recommended next steps tailored to different call types. Its defining feature is automatic linkage: calls are tied to the relevant deals, people, and organizations in Attio, and AI can trigger follow-ups, create entries, and set reminders through Attio's flexible data objects and workflows, so teams do not have to log calls by hand. Recordings are visible to workspace members and can be shared externally. Attio Call Intelligence is built for revenue teams that want call recordings, transcripts, and AI insights connected to their CRM data and automation rather than living in a separate notetaking tool. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Rafiki is an AI-powered conversation and revenue intelligence platform built for SME and mid-market revenue teams. It captures sales conversations by joining calls across Zoom, Google Meet, and Microsoft Teams, and also handles phone calls, then automatically transcribes and analyzes the audio. From each recorded conversation, Rafiki generates meeting summaries, follow-up email drafts, and call scores aligned to popular sales methodologies such as MEDDIC and BANT. Beyond individual call notes, the platform rolls conversation signals up into deal- and pipeline-level views so managers can spot risks and coaching opportunities across the team. It integrates with CRMs including Salesforce, HubSpot, Zoho, and Pipedrive to sync notes and extracted fields, reducing manual data entry for reps. Rafiki also offers AI role play for rep training and a natural-language query tool ("Ask Rafiki") for interrogating call data. It is aimed at sales leaders, account executives, SDRs, customer success managers, and frontline managers who want conversation intelligence and coaching at a lower price point than large enterprise suites. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attio Call Intelligence is a free tier with paid upgrades (freemium); Rafiki is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attio Call Intelligence | Rafiki |
|---|---|---|
| Core capability | Recorder auto-joins Zoom, Google Meet, and Microsoft Teams | Records and transcribes calls across Zoom, Google Meet, Teams, and phone |
| Standout feature | Transcription supporting a large set of languages | AI-generated meeting summaries and follow-up email drafts |
| Team usage | Real-time and post-call conversation summaries | Call scoring against MEDDIC and BANT frameworks |
| Integrations | Custom AI insight templates per call type | Deal and pipeline-level conversation analysis |
| Languages & capture | Automatic linking of calls to deals, people, and organizations | CRM integrations with Salesforce, HubSpot, Zoho, and Pipedrive |
| Best-fit workflow | AI-triggered follow-ups, entries, and reminders via Attio workflows | AI role play for rep training and a natural-language 'Ask Rafiki' query tool |
Attio Call Intelligence
Choose Attio Call Intelligence if you need recording sales calls and linking them automatically to attio deals — strengths include calls, transcripts, and insights sync natively into the attio crm.
Rafiki
Choose Rafiki if you need automatically capturing notes and action items from sales calls — strengths include combines note-taking, coaching, and revenue intelligence in one platform.
Attio Call Intelligence
Rafiki
It depends on your workflow. Attio Call Intelligence is strong for recording sales calls and linking them automatically to attio deals, while Rafiki is strong for automatically capturing notes and action items from sales calls. Both transcribe and summarize meetings.
Attio Call Intelligence is a free tier with paid upgrades and Rafiki is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
More head-to-head comparisons involving Attio Call Intelligence and Rafiki.
Attio Call Intelligence: Attio's native call intelligence records, transcribes, and summarizes meetings and syncs every conversation to the Attio CRM automatically. AudioNotes: AI note taker for voice, audio, video, and text that records meetings and memos and turns them into structured notes and summaries. The right pick comes down to team size, budget, and the workflows you want to automate.
Attio Call Intelligence: Attio's native call intelligence records, transcribes, and summarizes meetings and syncs every conversation to the Attio CRM automatically. AudiosTranscribe: French-focused, bot-free meeting transcription tool with European inference, summaries, action plans, and automatic audio deletion. This comparison weighs them on pricing, features, and everyday workflow fit.
Attio Call Intelligence: Attio's native call intelligence records, transcribes, and summarizes meetings and syncs every conversation to the Attio CRM automatically. Audiosum: AI transcription platform with Arabic dialect support that transcribes and summarizes meetings, lectures and videos. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
Attio Call Intelligence: Attio's native call intelligence records, transcribes, and summarizes meetings and syncs every conversation to the Attio CRM automatically. Aurelius: Research repository and insights platform for tagging interview data, surfacing themes, and keeping qualitative insights discoverable over time. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
Attio Call Intelligence: Attio's native call intelligence records, transcribes, and summarizes meetings and syncs every conversation to the Attio CRM automatically. Auris AI: Southeast Asia–built AI platform for transcribing audio and video, generating subtitles, and producing meeting and lecture notes across regional languages. Below, they line up on price, capture method, and how each fits a real meeting stack.
Attio Call Intelligence: Attio's native call intelligence records, transcribes, and summarizes meetings and syncs every conversation to the Attio CRM automatically. AutoMemo: Japanese transcription AI from Sourcenext that records meetings via web app, smartphone app, or dedicated voice recorders, then transcribes, summarizes, and shares. Below, they line up on price, capture method, and how each fits a real meeting stack.
Attio Call Intelligence: Attio's native call intelligence records, transcribes, and summarizes meetings and syncs every conversation to the Attio CRM automatically. Ava: AI live captioning and transcription app for accessibility, providing real-time captions for conversations and video meetings. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
Attio Call Intelligence: Attio's native call intelligence records, transcribes, and summarizes meetings and syncs every conversation to the Attio CRM automatically. Aviso AI: End-to-end AI revenue platform whose conversation intelligence records and analyzes sales calls and meetings for B2B revenue teams. Below, they line up on price, capture method, and how each fits a real meeting stack.
Attio Call Intelligence: Attio's native call intelligence records, transcribes, and summarizes meetings and syncs every conversation to the Attio CRM automatically. BB Recorder: A 100% local, no-bot meeting recorder for Mac and iOS that records, transcribes, and summarizes entirely on-device, built by the BuildBetter team. The right pick comes down to team size, budget, and the workflows you want to automate.
Attio Call Intelligence: Attio's native call intelligence records, transcribes, and summarizes meetings and syncs every conversation to the Attio CRM automatically. Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
Attio Call Intelligence: Attio's native call intelligence records, transcribes, and summarizes meetings and syncs every conversation to the Attio CRM automatically. Balto: Real-time AI guidance and agent-assist platform that coaches contact-center and sales agents live during calls. Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
Attio Call Intelligence: Attio's native call intelligence records, transcribes, and summarizes meetings and syncs every conversation to the Attio CRM automatically. BarRaiser: AI interview intelligence platform that records interviews and coaches interviewers for better hiring. The right pick comes down to team size, budget, and the workflows you want to automate.