Attio Call Intelligence: Attio's native call intelligence records, transcribes, and summarizes meetings and syncs every conversation to the Attio CRM automatically. MaxIQ (EchoIQ): AI-native revenue intelligence platform whose EchoIQ module captures and analyzes sales conversations to update deal health and forecasts. This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attio Call Intelligence when recording sales calls and linking them automatically to attio deals matters most, and MaxIQ (EchoIQ) when coaching reps against sales methodologies using recorded call analysis matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
Attio's native call intelligence records, transcribes, and summarizes meetings and syncs every conversation to the Attio CRM automatically.
AI-native revenue intelligence platform whose EchoIQ module captures and analyzes sales conversations to update deal health and forecasts.
Attio Call Intelligence is a meeting-capture capability built into the Attio CRM, aimed at startups and modern go-to-market teams that manage their customers and deals in Attio. The recorder automatically joins meetings on Zoom, Google Meet, and Microsoft Teams, transcribes the conversation, and stores the recording directly within the CRM, with transcription available across a large number of languages. During and after a call, Attio generates conversation summaries and can apply custom AI insight templates that pull out key details, buying signals, blockers, and recommended next steps tailored to different call types. Its defining feature is automatic linkage: calls are tied to the relevant deals, people, and organizations in Attio, and AI can trigger follow-ups, create entries, and set reminders through Attio's flexible data objects and workflows, so teams do not have to log calls by hand. Recordings are visible to workspace members and can be shared externally. Attio Call Intelligence is built for revenue teams that want call recordings, transcripts, and AI insights connected to their CRM data and automation rather than living in a separate notetaking tool. Pricing varies by plan. Check the official website for current pricing.
Best suited for
MaxIQ (operated by Gyaan AI Inc.) is an AI-native revenue intelligence platform for B2B SaaS go-to-market teams that unifies forecasting, pipeline inspection, conversation intelligence, and post-sales visibility. Its conversation-intelligence component, EchoIQ, captures customer interactions across channels including meetings, calls, and emails, then translates them into insights that feed deal health, forecast accuracy, and retention models. EchoIQ is structured as a set of AI agents: an AI NoteTaker that auto-links conversations to the relevant deals and accounts, an AI Summarizer that produces briefs with decisions, risks, and next steps, an AI Coach that reviews calls against sales methodologies to surface coaching gaps, an AI Forecaster that adjusts win probability based on call signals, an AI Radar that monitors keywords and competitor mentions, and an AI Taskmaster that converts action items into tracked tasks. The platform also offers meeting preparation, live transcription during calls, real-time assistance, and automatic CRM updates. EchoIQ sits alongside MaxIQ's InspectIQ and ForecastIQ engines for deal inspection and forecasting. It is aimed at sales, customer success, and revenue operations teams that want conversation data tied directly to pipeline and forecasting rather than analyzed in isolation. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attio Call Intelligence is a free tier with paid upgrades (freemium); MaxIQ (EchoIQ) is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attio Call Intelligence | MaxIQ (EchoIQ) |
|---|---|---|
| Core capability | Recorder auto-joins Zoom, Google Meet, and Microsoft Teams | Automatic capture of conversations across meetings, calls, and emails |
| Standout feature | Transcription supporting a large set of languages | Live transcription and real-time meeting assistance |
| Team usage | Real-time and post-call conversation summaries | AI NoteTaker that links conversations to deals and accounts plus AI Summarizer briefs |
| Integrations | Custom AI insight templates per call type | AI Coach that reviews calls against sales methodologies to surface coaching gaps |
| Languages & capture | Automatic linking of calls to deals, people, and organizations | AI Forecaster that adjusts win probability based on call signals |
| Best-fit workflow | AI-triggered follow-ups, entries, and reminders via Attio workflows | Automatic CRM updates and AI Taskmaster action-item tracking |
Attio Call Intelligence
Choose Attio Call Intelligence if you need recording sales calls and linking them automatically to attio deals — strengths include calls, transcripts, and insights sync natively into the attio crm.
MaxIQ (EchoIQ)
Choose MaxIQ (EchoIQ) if you need capturing and summarizing sales calls and syncing insights into deal records — strengths include conversation intelligence is tied directly to forecasting and deal-health models, not siloed.
Attio Call Intelligence
MaxIQ (EchoIQ)
It depends on your workflow. Attio Call Intelligence is strong for recording sales calls and linking them automatically to attio deals, while MaxIQ (EchoIQ) is strong for capturing and summarizing sales calls and syncing insights into deal records. Both transcribe and summarize meetings.
Attio Call Intelligence is a free tier with paid upgrades and MaxIQ (EchoIQ) is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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