Attio Call Intelligence: Attio's native call intelligence records, transcribes, and summarizes meetings and syncs every conversation to the Attio CRM automatically. Luster: AI Predictive Enablement platform that pairs realistic sales roleplay with live-call analysis to find and close rep skill gaps. Below, they line up on price, capture method, and how each fits a real meeting stack.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attio Call Intelligence when recording sales calls and linking them automatically to attio deals matters most, and Luster when identifying which reps are at risk of underperforming on upcoming deals matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
Attio's native call intelligence records, transcribes, and summarizes meetings and syncs every conversation to the Attio CRM automatically.
AI Predictive Enablement platform that pairs realistic sales roleplay with live-call analysis to find and close rep skill gaps.
Attio Call Intelligence is a meeting-capture capability built into the Attio CRM, aimed at startups and modern go-to-market teams that manage their customers and deals in Attio. The recorder automatically joins meetings on Zoom, Google Meet, and Microsoft Teams, transcribes the conversation, and stores the recording directly within the CRM, with transcription available across a large number of languages. During and after a call, Attio generates conversation summaries and can apply custom AI insight templates that pull out key details, buying signals, blockers, and recommended next steps tailored to different call types. Its defining feature is automatic linkage: calls are tied to the relevant deals, people, and organizations in Attio, and AI can trigger follow-ups, create entries, and set reminders through Attio's flexible data objects and workflows, so teams do not have to log calls by hand. Recordings are visible to workspace members and can be shared externally. Attio Call Intelligence is built for revenue teams that want call recordings, transcripts, and AI insights connected to their CRM data and automation rather than living in a separate notetaking tool. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Luster is a sales enablement platform that describes its approach as Predictive Enablement, combining AI-powered roleplay practice with analysis of real sales conversations. Reps rehearse high-stakes scenarios such as discovery calls and objection handling against AI buyer personas tuned to different sales stages, personas, and deal sizes, and receive feedback designed to surface where they are likely to struggle before those weaknesses show up in live deals. The platform pairs this practice environment with a live-call analysis capability the company calls EchoIQ, which reviews actual customer calls to detect how well reps apply the skills they have been practicing and where execution gaps remain. For managers and enablement leaders, Luster provides predictive insights into skill readiness, prescriptive guidance for onboarding and hiring, certification workflows, and AI-assisted coaching so that practice can be scaled across a go-to-market team. Luster is aimed at sales reps, frontline managers, and enablement teams who want to connect roleplay performance to real revenue outcomes rather than treating training as a one-off event. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attio Call Intelligence is a free tier with paid upgrades (freemium); Luster is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attio Call Intelligence | Luster |
|---|---|---|
| Core capability | Recorder auto-joins Zoom, Google Meet, and Microsoft Teams | AI roleplay environment for rehearsing discovery, objection handling, and other high-stakes scenarios |
| Standout feature | Transcription supporting a large set of languages | Buyer personas configurable by sales stage, persona type, and deal size |
| Team usage | Real-time and post-call conversation summaries | EchoIQ live-call analysis that reviews real customer conversations for skill application |
| Integrations | Custom AI insight templates per call type | Predictive insights that flag rep readiness risk and skill gaps |
| Languages & capture | Automatic linking of calls to deals, people, and organizations | AI-assisted coaching tools for managers to scale feedback |
| Best-fit workflow | AI-triggered follow-ups, entries, and reminders via Attio workflows | Certification and onboarding workflows for enablement teams |
Attio Call Intelligence
Choose Attio Call Intelligence if you need recording sales calls and linking them automatically to attio deals — strengths include calls, transcripts, and insights sync natively into the attio crm.
Luster
Choose Luster if you need letting sdrs and aes rehearse cold calls and discovery conversations with ai buyers before live calls — strengths include connects practice performance with analysis of real live calls rather than roleplay alone.
Attio Call Intelligence
Luster
It depends on your workflow. Attio Call Intelligence is strong for recording sales calls and linking them automatically to attio deals, while Luster is strong for letting sdrs and aes rehearse cold calls and discovery conversations with ai buyers before live calls. Both transcribe and summarize meetings.
Attio Call Intelligence is a free tier with paid upgrades and Luster is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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