Attio Call Intelligence: Attio's native call intelligence records, transcribes, and summarizes meetings and syncs every conversation to the Attio CRM automatically. Grain: Grain is an AI notetaker and conversation intelligence platform that records, transcribes, and summarizes video calls and Slack huddles, with or without meeting bots. Below, they line up on price, capture method, and how each fits a real meeting stack.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attio Call Intelligence when recording sales calls and linking them automatically to attio deals matters most, and Grain when recording and summarizing client or team meetings for action items matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
Attio's native call intelligence records, transcribes, and summarizes meetings and syncs every conversation to the Attio CRM automatically.
Grain is an AI notetaker and conversation intelligence platform that records, transcribes, and summarizes video calls and Slack huddles, with or without meeting bots.
Attio Call Intelligence is a meeting-capture capability built into the Attio CRM, aimed at startups and modern go-to-market teams that manage their customers and deals in Attio. The recorder automatically joins meetings on Zoom, Google Meet, and Microsoft Teams, transcribes the conversation, and stores the recording directly within the CRM, with transcription available across a large number of languages. During and after a call, Attio generates conversation summaries and can apply custom AI insight templates that pull out key details, buying signals, blockers, and recommended next steps tailored to different call types. Its defining feature is automatic linkage: calls are tied to the relevant deals, people, and organizations in Attio, and AI can trigger follow-ups, create entries, and set reminders through Attio's flexible data objects and workflows, so teams do not have to log calls by hand. Recordings are visible to workspace members and can be shared externally. Attio Call Intelligence is built for revenue teams that want call recordings, transcripts, and AI insights connected to their CRM data and automation rather than living in a separate notetaking tool. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Grain is an AI meeting assistant and conversation intelligence platform that automatically records, transcribes, and summarizes meetings, generating AI notes, action items, and shareable video clips. It supports Zoom, Google Meet, and Microsoft Teams (plus Slack huddles), and can capture audio without a meeting bot via bot-free desktop capture, or join calls with a recording bot. Transcription covers 100+ languages. On higher tiers, Grain syncs meeting notes and insights to CRMs including HubSpot and Salesforce, making it useful for sales and customer success teams tracking deal conversations. The Business tier also adds AI coaching, custom AI follow-up emails, trackers, and team interaction metrics. The Free plan includes unlimited meetings with a 45-minute recording limit, AI notes and action items, 30-day meeting history, and unlimited free viewer seats; paid seats unlock unlimited meeting duration, history, and uploads.
Best suited for
Attio Call Intelligence is a free tier with paid upgrades (freemium); Grain is from $15/mo (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attio Call Intelligence | Grain |
|---|---|---|
| Core capability | Recorder auto-joins Zoom, Google Meet, and Microsoft Teams | AI meeting notes & action items |
| Standout feature | Transcription supporting a large set of languages | Multi-language transcription (100+ languages) |
| Team usage | Real-time and post-call conversation summaries | Shareable video clips & highlight reels |
| Integrations | Custom AI insight templates per call type | CRM sync (HubSpot & Salesforce) |
| Languages & capture | Automatic linking of calls to deals, people, and organizations | Bot-free desktop capture |
| Best-fit workflow | AI-triggered follow-ups, entries, and reminders via Attio workflows | AI meeting notes & action items |
Attio Call Intelligence
Choose Attio Call Intelligence if you need recording sales calls and linking them automatically to attio deals — strengths include calls, transcripts, and insights sync natively into the attio crm.
Grain
Choose Grain if you need sales and customer success teams capturing call insights synced to a crm — strengths include records and transcribes meetings with or without a bot, including bot-free desktop (computer-audio) capture.
Attio Call Intelligence
Grain
It depends on your workflow. Attio Call Intelligence is strong for recording sales calls and linking them automatically to attio deals, while Grain is strong for sales and customer success teams capturing call insights synced to a crm. Both transcribe and summarize meetings.
Attio Call Intelligence is a free tier with paid upgrades and Grain is from $15/mo. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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