Attio Call Intelligence: Attio's native call intelligence records, transcribes, and summarizes meetings and syncs every conversation to the Attio CRM automatically. Gladia: Developer-focused speech-to-text API with real-time and async transcription, diarization, and meeting-bot integrations. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attio Call Intelligence when recording sales calls and linking them automatically to attio deals matters most, and Gladia when adding live captions and transcripts to video-conferencing products matters most. Run both through a week of actual calls to see which suits your workflow.
Attio's native call intelligence records, transcribes, and summarizes meetings and syncs every conversation to the Attio CRM automatically.
Developer-focused speech-to-text API with real-time and async transcription, diarization, and meeting-bot integrations.
Attio Call Intelligence is a meeting-capture capability built into the Attio CRM, aimed at startups and modern go-to-market teams that manage their customers and deals in Attio. The recorder automatically joins meetings on Zoom, Google Meet, and Microsoft Teams, transcribes the conversation, and stores the recording directly within the CRM, with transcription available across a large number of languages. During and after a call, Attio generates conversation summaries and can apply custom AI insight templates that pull out key details, buying signals, blockers, and recommended next steps tailored to different call types. Its defining feature is automatic linkage: calls are tied to the relevant deals, people, and organizations in Attio, and AI can trigger follow-ups, create entries, and set reminders through Attio's flexible data objects and workflows, so teams do not have to log calls by hand. Recordings are visible to workspace members and can be shared externally. Attio Call Intelligence is built for revenue teams that want call recordings, transcripts, and AI insights connected to their CRM data and automation rather than living in a separate notetaking tool. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Gladia is a speech-to-text API built for developers and product teams who want to embed transcription and audio intelligence into their own applications, including meeting assistants and note-taking tools. It offers both asynchronous transcription of pre-recorded audio and video files and a real-time streaming engine over WebSocket that returns results with low latency, making it suitable for live meetings and calls. The platform handles a wide range of languages with automatic language detection and code-switching, so it can follow conversations where participants switch languages mid-call. For meeting use cases, Gladia provides speaker diarization to label who said what, word-level timestamps, custom vocabulary, and audio-intelligence features such as summarization, sentiment analysis, and action-item extraction. It also offers meeting-bot integration that can join Zoom, Google Meet, and Microsoft Teams sessions to capture audio. Gladia positions itself as infrastructure rather than an end-user product, so companies typically use it to power their own transcription, captioning, or conversation-analytics features while relying on Gladia's compliance posture for data handling. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attio Call Intelligence is a free tier with paid upgrades (freemium); Gladia is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attio Call Intelligence | Gladia |
|---|---|---|
| Core capability | Recorder auto-joins Zoom, Google Meet, and Microsoft Teams | Real-time streaming transcription over WebSocket with low latency |
| Standout feature | Transcription supporting a large set of languages | Asynchronous transcription for pre-recorded audio and video files |
| Team usage | Real-time and post-call conversation summaries | Speaker diarization with word-level timestamps |
| Integrations | Custom AI insight templates per call type | Multilingual transcription with automatic language detection and code-switching |
| Languages & capture | Automatic linking of calls to deals, people, and organizations | Audio intelligence: summaries, sentiment analysis, and action-item extraction |
| Best-fit workflow | AI-triggered follow-ups, entries, and reminders via Attio workflows | Meeting-bot integration for Zoom, Google Meet, and Microsoft Teams |
Attio Call Intelligence
Choose Attio Call Intelligence if you need recording sales calls and linking them automatically to attio deals — strengths include calls, transcripts, and insights sync natively into the attio crm.
Gladia
Choose Gladia if you need powering a custom ai meeting assistant or note-taker — strengths include single api covers both batch and real-time transcription use cases.
Attio Call Intelligence
Gladia
It depends on your workflow. Attio Call Intelligence is strong for recording sales calls and linking them automatically to attio deals, while Gladia is strong for powering a custom ai meeting assistant or note-taker. Both transcribe and summarize meetings.
Attio Call Intelligence is a free tier with paid upgrades and Gladia is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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