Attio Call Intelligence: Attio's native call intelligence records, transcribes, and summarizes meetings and syncs every conversation to the Attio CRM automatically. Chorus by ZoomInfo: Conversation intelligence for sales calls inside ZoomInfo This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attio Call Intelligence when recording sales calls and linking them automatically to attio deals matters most, and Chorus by ZoomInfo when deal and competitor analysis matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
Attio's native call intelligence records, transcribes, and summarizes meetings and syncs every conversation to the Attio CRM automatically.
Conversation intelligence for sales calls inside ZoomInfo
Attio Call Intelligence is a meeting-capture capability built into the Attio CRM, aimed at startups and modern go-to-market teams that manage their customers and deals in Attio. The recorder automatically joins meetings on Zoom, Google Meet, and Microsoft Teams, transcribes the conversation, and stores the recording directly within the CRM, with transcription available across a large number of languages. During and after a call, Attio generates conversation summaries and can apply custom AI insight templates that pull out key details, buying signals, blockers, and recommended next steps tailored to different call types. Its defining feature is automatic linkage: calls are tied to the relevant deals, people, and organizations in Attio, and AI can trigger follow-ups, create entries, and set reminders through Attio's flexible data objects and workflows, so teams do not have to log calls by hand. Recordings are visible to workspace members and can be shared externally. Attio Call Intelligence is built for revenue teams that want call recordings, transcripts, and AI insights connected to their CRM data and automation rather than living in a separate notetaking tool. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Chorus is a conversation-intelligence platform, now part of ZoomInfo, that records, transcribes, and analyzes sales calls and meetings to help revenue teams coach reps and understand deals. It captures conversations across major conferencing platforms, generates summaries and action items, and applies analytics to surface topics, competitor mentions, next steps, and risk signals across the pipeline. Rather than focusing on individual notes, Chorus aggregates conversation data at the team and deal level, giving managers visibility into what is working and where deals may stall, and it supports coaching through call libraries and highlights. As part of ZoomInfo, it can connect conversation insights with broader go-to-market data, and it integrates with CRMs so information flows into existing workflows. Chorus is aimed at mid-market and enterprise sales organizations that want deep, data-driven conversation intelligence tied to their revenue stack rather than a lightweight meeting notetaker. Platforms: Zoom / Google Meet / Microsoft Teams. Integrations: Zoom, Google Meet, Microsoft Teams, Salesforce. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attio Call Intelligence is a free tier with paid upgrades (freemium); Chorus by ZoomInfo is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attio Call Intelligence | Chorus by ZoomInfo |
|---|---|---|
| Core capability | Recorder auto-joins Zoom, Google Meet, and Microsoft Teams | Recording and transcription |
| Standout feature | Transcription supporting a large set of languages | Conversation and deal intelligence |
| Team usage | Real-time and post-call conversation summaries | Coaching and call libraries |
| Integrations | Custom AI insight templates per call type | Competitor and topic tracking |
| Languages & capture | Automatic linking of calls to deals, people, and organizations | CRM integrations |
| Best-fit workflow | AI-triggered follow-ups, entries, and reminders via Attio workflows | Recording and transcription |
Attio Call Intelligence
Choose Attio Call Intelligence if you need recording sales calls and linking them automatically to attio deals — strengths include calls, transcripts, and insights sync natively into the attio crm.
Chorus by ZoomInfo
Choose Chorus by ZoomInfo if you need sales coaching at scale — strengths include deep, team-level conversation analytics.
Attio Call Intelligence
Chorus by ZoomInfo
It depends on your workflow. Attio Call Intelligence is strong for recording sales calls and linking them automatically to attio deals, while Chorus by ZoomInfo is strong for sales coaching at scale. Both transcribe and summarize meetings.
Attio Call Intelligence is a free tier with paid upgrades and Chorus by ZoomInfo is custom pricing. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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