Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Zenarate: Zenarate's Performance Analyzer is an AI tool that transcribes, redacts, and scores live contact-center agent calls for quality assurance and coaching. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and Zenarate when monitoring customer sentiment and emerging call topics to surface compliance and experience issues matters most. Try them side by side on real calls before deciding — needs vary by team.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
Zenarate's Performance Analyzer is an AI tool that transcribes, redacts, and scores live contact-center agent calls for quality assurance and coaching.
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Zenarate is an AI simulation-training and conversation-analytics platform for contact centers, and its Performance Analyzer (formerly Call Analyzer) is the module that turns live customer calls into structured quality and coaching data. The AI engine automatically transcribes each interaction, redacts sensitive information, and scores calls against a client's defined call model and skill expectations, processing up to 100% of calls rather than a small sampled subset. Analysis runs nightly so leaders have results the next day, with automated scorecards, sentiment analysis, topic and trend reporting, and next-action coaching recommendations. Managers can drill into specific conversation moments, listen to the audio, and add commentary directly from the scorecard. Because it sits inside Zenarate's AI Coach platform, identified gaps can be turned into personalized roleplay simulations and coaching plans. It is built for QA managers, training leaders, and contact-center operations across industries such as financial services, healthcare, insurance, telecom, retail, and travel, and supports multiple languages and global deployments.
Best suited for
Attention is a free tier with paid upgrades (freemium); Zenarate is custom pricing (contact sales). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | Zenarate |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | AI transcription of live agent calls with automatic redaction of sensitive information |
| Standout feature | Transcription in 100+ languages | Automated scoring of up to 100% of calls against a client's defined call model and skill parameters |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | Quality-assurance scorecards with the ability to listen to audio and add manager commentary |
| Integrations | AI sales agents for follow-ups and next-step automation | Sentiment analysis plus topic-frequency and trend reporting across interactions |
| Languages & capture | CRM auto-update to reduce manual data entry | Next-action coaching recommendations that convert QA findings into roleplay simulations |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | Nightly batch processing so insights are ready the following day |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
Zenarate
Choose Zenarate if you need automating contact-center qa by transcribing and scoring every agent call instead of manual sampling — strengths include analyzes up to 100% of calls instead of a small manual qa sample, with automatic transcription and redaction.
Attention
Zenarate
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while Zenarate is strong for automating contact-center qa by transcribing and scoring every agent call instead of manual sampling. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and Zenarate is custom pricing. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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