Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Wudpecker: AI notes with templates for sales, CS and product calls We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and Wudpecker when standardized meeting summaries matters most. Try them side by side on real calls before deciding — needs vary by team.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
AI notes with templates for sales, CS and product calls
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Wudpecker is an AI meeting notetaker that records and transcribes calls and then generates structured, template-based summaries so each meeting produces consistent, ready-to-use notes. It works across major conferencing platforms and focuses on turning conversations into organized write-ups — decisions, next steps, and key points — rather than leaving users with a raw transcript. Templates let teams standardize how different meeting types are documented, which is useful for sales discovery calls, customer conversations, and recurring internal meetings. Wudpecker can share summaries and push notes into other tools so follow-ups happen where teams already work, and it supports multiple languages for international users. It is typically adopted by customer-facing and sales teams that value clean, repeatable summaries and want to reduce the manual effort of writing up calls, positioning itself as a lightweight, template-driven notetaker rather than a heavy analytics platform. Platforms: Zoom / Google Meet / Microsoft Teams. Integrations: Zoom, Google Meet, Microsoft Teams, HubSpot. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attention is a free tier with paid upgrades (freemium); Wudpecker is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | Wudpecker |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | Recording and transcription |
| Standout feature | Transcription in 100+ languages | Template-based AI summaries |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | Action items and key points |
| Integrations | AI sales agents for follow-ups and next-step automation | Sharing and integrations |
| Languages & capture | CRM auto-update to reduce manual data entry | Multi-language support |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | Recording and transcription |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
Wudpecker
Choose Wudpecker if you need sales discovery call notes — strengths include consistent, template-driven summaries.
Attention
Wudpecker
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while Wudpecker is strong for sales discovery call notes. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and Wudpecker is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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