Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Clari Copilot: Real-time sales call prompts and conversation intelligence This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and Clari Copilot when objection handling with battlecards matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
Real-time sales call prompts and conversation intelligence
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Clari Copilot, formerly known as Wingman, is a conversation-intelligence tool for sales teams that records, transcribes, and analyzes calls to improve coaching and deal execution. It captures conversations across major conferencing platforms, generates summaries and action items, and provides real-time battlecards and cues to help reps handle objections and stay on message during live calls. After calls, managers get analytics, scorecards, and deal insights, and because Copilot is part of the broader Clari revenue platform, conversation data can connect to forecasting and pipeline workflows. It integrates with CRMs so notes and next steps sync automatically into existing systems. Clari Copilot is aimed at mid-market and enterprise revenue teams that want both in-call assistance and after-call intelligence tied to their pipeline. It is most valuable for organizations that already think about revenue operations holistically and want conversation data feeding into deal and forecast visibility, not just standalone meeting notes. Platforms: Zoom / Google Meet / Microsoft Teams. Integrations: Zoom, Google Meet, Microsoft Teams, Salesforce. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attention is a free tier with paid upgrades (freemium); Clari Copilot is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | Clari Copilot |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | Recording and transcription |
| Standout feature | Transcription in 100+ languages | Real-time battlecards and cues |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | AI summaries and action items |
| Integrations | AI sales agents for follow-ups and next-step automation | Deal and pipeline insights |
| Languages & capture | CRM auto-update to reduce manual data entry | CRM integrations |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | Recording and transcription |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
Clari Copilot
Choose Clari Copilot if you need real-time sales call coaching — strengths include strong real-time call assistance.
Attention
Clari Copilot
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while Clari Copilot is strong for real-time sales call coaching. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and Clari Copilot is custom pricing. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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