Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. VITO: VITO is a mobile app from ReturnZero that automatically transcribes recorded phone calls into searchable text with speaker labels and summaries, optimized for Korean. This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and VITO when capturing and sharing business call details for agents, sales, and small-business owners matters most. Try them side by side on real calls before deciding — needs vary by team.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
VITO is a mobile app from ReturnZero that automatically transcribes recorded phone calls into searchable text with speaker labels and summaries, optimized for Korean.
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
VITO (비토) is a call-transcription app developed by ReturnZero Inc. (리턴제로), a Seoul-based speech-AI company. It automatically converts recorded phone calls into readable, chat-style text using ReturnZero's proprietary speech-recognition engine tuned for conversational Korean. Rather than joining live virtual meetings as a bot, VITO works from a phone's call-recording function: once a call is recorded, the audio is transcribed, with speaker identification distinguishing participants, and users can later read, keyword-search, replay specific segments, and review summaries of past conversations. It also supports bulk conversion of previously recorded calls. VITO is available on iOS and Android, with PC/web access to view transcripts, and offers cloud storage so call history is preserved across devices. The company also exposes its underlying RTZR speech-to-text technology as a separate developer API. VITO is aimed at everyday users and professionals such as real-estate agents, delivery drivers, office workers, students, and small-business owners who need to revisit, search, or share the content of their phone conversations.
Best suited for
Attention is a free tier with paid upgrades (freemium); VITO is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | VITO |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | Automatic speech-to-text transcription of recorded phone calls |
| Standout feature | Transcription in 100+ languages | Speaker identification across multi-party conversations |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | Chat-style transcripts with keyword search and segment replay |
| Integrations | AI sales agents for follow-ups and next-step automation | Call summaries and follow-up reminders |
| Languages & capture | CRM auto-update to reduce manual data entry | Bulk conversion of previously recorded calls |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | Cloud storage with PC/web access to transcripts across devices |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
VITO
Choose VITO if you need reviewing and searching the content of past phone calls — strengths include strong korean speech recognition from returnzero's proprietary stt engine.
Attention
VITO
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while VITO is strong for reviewing and searching the content of past phone calls. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and VITO is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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