Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Vexa: API-first, open-source meeting transcription platform that deploys bots to capture real-time, speaker-labeled transcripts for developers. This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and Vexa when streaming live, speaker-labeled transcripts into applications matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
API-first, open-source meeting transcription platform that deploys bots to capture real-time, speaker-labeled transcripts for developers.
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Vexa is an API-first, open-source meeting transcription and intelligence platform aimed primarily at developers and technical teams who want to build meeting features into their own products. Rather than being a polished end-user notetaking app, Vexa provides a developer toolkit: it deploys bots that join meetings via a URL, capture audio, and stream back real-time, speaker-diarized transcripts with low latency over WebSocket, alongside REST interfaces for programmatic bot control. Captured data can be stored and queried for retrieval and export, enabling teams to build live transcription, searchable meeting repositories, or downstream analysis on top of the platform. Vexa currently supports Google Meet and Microsoft Teams, with Zoom support indicated as planned, and its codebase is available on GitHub under an Apache 2.0 license, with both self-hosted and managed cloud deployment options. Because it exposes meeting capture and transcription as programmable infrastructure, Vexa is suited to engineering teams in areas like sales, recruiting, and other domains that need to embed meeting intelligence into custom workflows rather than rely on a standalone consumer app. It is best for developers who want control over how transcripts are captured, stored, and used. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attention is a free tier with paid upgrades (freemium); Vexa is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | Vexa |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | API-first design with REST and WebSocket interfaces |
| Standout feature | Transcription in 100+ languages | Real-time, speaker-diarized transcription with low latency |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | Deployable bots that join meetings via URL to capture audio |
| Integrations | AI sales agents for follow-ups and next-step automation | Open-source (Apache 2.0) with self-hosted or managed cloud options |
| Languages & capture | CRM auto-update to reduce manual data entry | Data storage with query and export capabilities |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | Supports Google Meet and Microsoft Teams (Zoom planned) |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
Vexa
Choose Vexa if you need building custom meeting-intelligence features into a product — strengths include programmable infrastructure for embedding meeting transcription into products.
Attention
Vexa
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while Vexa is strong for building custom meeting-intelligence features into a product. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and Vexa is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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