Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Typist: AI speech-to-text service that converts audio and video into text and exports captions, with tiered models for speed or accuracy. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and Typist when generating srt or webvtt captions for podcasts and videos matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
AI speech-to-text service that converts audio and video into text and exports captions, with tiered models for speed or accuracy.
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Typist is an AI transcription service that converts audio and video files into text and caption files. Users upload recordings in common formats such as MP3, MP4, M4A, WAV, OGG, FLAC, and WebM, and Typist returns a transcript that can be exported to DOCX, SRT subtitles, WebVTT captions, PDF, or plain text. The platform offers multiple transcription models, described as Turbo for speed, Pro for a balance of speed and accuracy, and Studio for the highest accuracy, with the Studio tier adding speaker identification. Typist supports a wide range of languages and accents and provides word-level and segment-level timestamps, which makes it suitable for producing subtitles that import cleanly into video editors. The product positions itself around fast turnaround for pre-recorded content and predictable, credit-based usage. Its documented use cases span lectures, podcasts, interviews, research and client calls, and consulting meetings, alongside students, therapists, and video editors. A free tier with a limited number of minutes lets new users try the service before moving to paid plans, and a web dashboard handles uploads, transcription, and exports. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attention is a free tier with paid upgrades (freemium); Typist is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | Typist |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | Audio and video to text transcription across many file formats |
| Standout feature | Transcription in 100+ languages | Export to SRT subtitles, WebVTT captions, DOCX, PDF, and TXT |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | Multiple transcription models trading off speed and accuracy |
| Integrations | AI sales agents for follow-ups and next-step automation | Speaker identification on the highest-accuracy tier |
| Languages & capture | CRM auto-update to reduce manual data entry | Word-level and segment-level timestamps for clean subtitle timing |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | Support for a wide range of languages and accents |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
Typist
Choose Typist if you need transcribing recorded interviews and research or client calls — strengths include clean subtitle exports (srt and webvtt) that import into video editors.
Attention
Typist
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while Typist is strong for transcribing recorded interviews and research or client calls. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and Typist is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
More head-to-head comparisons involving Attention and Typist.
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