Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Trint: Transcription platform popular with journalists and media teams The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and Trint when editing and verifying transcripts matters most. Run both through a week of actual calls to see which suits your workflow.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
Transcription platform popular with journalists and media teams
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Trint is a transcription and content platform that converts audio and video into editable, searchable text, with a strong focus on newsroom and enterprise workflows. It is widely used to transcribe recorded meetings, interviews, and media in many languages, and its in-browser editor lets users verify transcripts against the source audio, highlight key passages, and collaborate with teammates. Trint adds workflow features such as story and content tools, translation, and the ability to export captions and transcripts in multiple formats, which makes it popular with journalists, media organizations, and businesses that turn recordings into published content. Because it specializes in turning recorded audio and video into polished, accurate text rather than acting as a live meeting bot, Trint is often used to process existing files or recordings. It is valued for transcription accuracy, multi-language support, and collaboration, serving teams that treat transcripts as a starting point for content and documentation. Platforms: Web / upload audio and video. Integrations: Zapier. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attention is a free tier with paid upgrades (freemium); Trint is a free tier with paid upgrades (paid). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | Trint |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | Automated transcription |
| Standout feature | Transcription in 100+ languages | Collaborative transcript editor |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | Multi-language support |
| Integrations | AI sales agents for follow-ups and next-step automation | Translation and captions |
| Languages & capture | CRM auto-update to reduce manual data entry | Export in multiple formats |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | Automated transcription |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
Trint
Choose Trint if you need transcribing interviews and media — strengths include strong for newsroom and enterprise workflows.
Attention
Trint
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while Trint is strong for transcribing interviews and media. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and Trint is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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