Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. toruno: Ricoh's Japanese meeting recording service combining transcription, audio recording, and screen capture for online and in-person meetings. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and toruno when organizations wanting screen context preserved alongside the transcript matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
Ricoh's Japanese meeting recording service combining transcription, audio recording, and screen capture for online and in-person meetings.
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
toruno is a meeting recording service from Ricoh Company, Ltd. in Japan that captures meetings as a combination of transcription, audio recording, and screen capture, so users can later review who said what and what was shown on screen. It works with web meetings on platforms such as Microsoft Teams and Zoom as well as on-site meetings. toruno offers several capture methods: a Windows desktop application that performs real-time transcription during live meetings, an iPhone app for recording on-site discussions, and a web interface for uploading existing audio or video files. After capture, it can generate AI summaries with customizable templates to turn raw transcripts into structured meeting minutes. Japanese transcription is the primary focus, and a business/AI summary plan also supports transcription of other languages such as English and Chinese. The service includes enterprise-grade security and administration features, including two-factor authentication, IP restrictions, and per-user permission management over transcriptions, plus integration with kintone. It is aimed at Japanese businesses that want a searchable, shareable record of meetings and negotiations. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attention is a free tier with paid upgrades (freemium); toruno is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | toruno |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | Combined transcription, audio recording, and screen capture of meetings |
| Standout feature | Transcription in 100+ languages | Real-time transcription via Windows desktop app, plus iPhone and file-upload capture |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | AI-generated summaries with customizable minutes templates |
| Integrations | AI sales agents for follow-ups and next-step automation | Japanese-first transcription with English and Chinese support on higher plans |
| Languages & capture | CRM auto-update to reduce manual data entry | Enterprise security: two-factor authentication and IP restrictions |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | Per-user permission management over transcriptions |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
toruno
Choose toruno if you need japanese teams needing searchable records of meetings and business negotiations — strengths include screen capture alongside transcript preserves visual context from meetings.
Attention
toruno
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while toruno is strong for japanese teams needing searchable records of meetings and business negotiations. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and toruno is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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