Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Tiro: Real-time AI meeting note-taker from Plato, strong in Korean and Japanese, with fast transcription and translation across many languages. This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and Tiro when cross-border teams needing real-time translation during meetings matters most. Run both through a week of actual calls to see which suits your workflow.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
Real-time AI meeting note-taker from Plato, strong in Korean and Japanese, with fast transcription and translation across many languages.
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Tiro is a real-time AI meeting note-taker built by Plato (ThePlato Inc.), a company with offices in Seoul, South Korea and West Hollywood, California. It automatically records, transcribes, and summarizes conversations, with particular strength in Korean and Japanese multilingual environments alongside English. Tiro emphasizes speed, generating live transcripts with low latency and producing formatted summary documents quickly after a meeting ends. It captures meetings through a web browser, a desktop app for Windows and Mac, and mobile apps for iOS and Android, making it usable for both online calls and in-person conversations. The tool supports more than a dozen languages for transcription and offers real-time translation across many of them, which is useful for cross-border teams. Features include speaker diarization, one-click template generation for formatted notes, team collaboration with automatic note sharing, and an AI chat that lets users ask questions about a meeting. Tiro also integrates with calendars, CRM, and applicant-tracking systems. The vendor highlights an enterprise security posture, including a stated practice of not storing voice data for AI training, and ISO/IEC 27001:2022 certification. It is aimed at global and Korea- or Japan-centric teams. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attention is a free tier with paid upgrades (freemium); Tiro is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | Tiro |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | Real-time transcription with low latency and quick formatted summaries |
| Standout feature | Transcription in 100+ languages | Strong Korean and Japanese support plus many other languages |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | Real-time translation across multiple languages |
| Integrations | AI sales agents for follow-ups and next-step automation | Speaker diarization and one-click note templates |
| Languages & capture | CRM auto-update to reduce manual data entry | AI chat to ask questions about a meeting |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | Web, desktop (Windows/Mac), and mobile (iOS/Android) capture |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
Tiro
Choose Tiro if you need korean and japanese teams needing accurate native-language meeting notes — strengths include optimized for korean and japanese, a gap in many western-built tools.
Attention
Tiro
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while Tiro is strong for korean and japanese teams needing accurate native-language meeting notes. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and Tiro is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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