Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. TicNote (Mobvoi): A slim AI voice recorder device from Mobvoi paired with an app and "Shadow" AI agent that records, transcribes, summarizes, and translates meetings, calls, and lectures. Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and TicNote (Mobvoi) when capturing and transcribing interviews, lectures, and phone calls for later review matters most. Try them side by side on real calls before deciding — needs vary by team.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
A slim AI voice recorder device from Mobvoi paired with an app and "Shadow" AI agent that records, transcribes, summarizes, and translates meetings, calls, and lectures.
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
TicNote is an AI voice recorder from Mobvoi (the company behind TicWatch) that combines a slim, card-sized hardware device with a companion app and web studio. The aluminum-cased recorder uses three MEMS microphones with noise reduction, plus separate modes for ambient/environmental recording and phone-call capture via a vibration sensor. Audio syncs to TicNote's app, where its built-in AI agent, "Shadow," transcribes speech in real time across more than 100 languages and generates concise summaries, meeting minutes, mind maps, and translations. Users can organize recordings into Projects, identify and label speakers automatically through voiceprint recognition, and chat with Shadow to ask questions about their transcripts or run deeper research across files. It's aimed at professionals, journalists, students, and anyone who records business meetings, interviews, calls, and lectures and wants searchable notes afterward. The device offers onboard storage plus cloud sync, and Mobvoi states it does not use customer data to train AI models. It works alongside the meetings or conversations you capture in person.
Best suited for
Attention is a free tier with paid upgrades (freemium); TicNote (Mobvoi) is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | TicNote (Mobvoi) |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | Hardware AI voice recorder with three MEMS microphones and noise reduction |
| Standout feature | Transcription in 100+ languages | Real-time transcription and translation across 100+ languages |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | AI-generated summaries, meeting minutes, and mind maps via the Shadow agent |
| Integrations | AI sales agents for follow-ups and next-step automation | Automatic speaker identification through AI voiceprint recognition |
| Languages & capture | CRM auto-update to reduce manual data entry | Separate ambient recording and phone-call recording modes |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | Project organization plus app and web (TicNote Studio) cloud sync |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
TicNote (Mobvoi)
Choose TicNote (Mobvoi) if you need recording and summarizing in-person business meetings and one-on-ones — strengths include captures audio anywhere with dedicated hardware, not dependent on a meeting platform or laptop being open.
Attention
TicNote (Mobvoi)
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while TicNote (Mobvoi) is strong for recording and summarizing in-person business meetings and one-on-ones. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and TicNote (Mobvoi) is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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