Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Sumit-AI: Israeli AI transcription platform with strong Hebrew support, offering meeting protocols, summaries, captions, and translation across several products. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and Sumit-AI when transcribing interviews and recordings for journalists and media teams matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
Israeli AI transcription platform with strong Hebrew support, offering meeting protocols, summaries, captions, and translation across several products.
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Sumit-AI is an Israel-based transcription platform that combines AI speech-to-text with human editing options, with a particular focus on the Hebrew language. The company groups its capabilities into several products aimed at different workflows, including real-time transcription for conferences, courts, and universities, recording and transcription for journalists and interviewers, and tools for editors and producers. For meetings, Sumit-AI can produce transcripts, meeting protocols, and summary briefs, and it supports speaker recognition and separation so contributions can be attributed to individual participants. The platform advertises support for translation into multiple languages and the generation of captions and subtitles in addition to plain transcripts. It is positioned for professional organizations that need accurate documentation of spoken content, and it has been referenced publicly in connection with bringing Hebrew transcription to mainstream meeting platforms. The site remains active and the product is presented as an operating service for businesses, media teams, and institutions handling Hebrew and multilingual audio. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attention is a free tier with paid upgrades (freemium); Sumit-AI is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | Sumit-AI |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | AI speech-to-text transcription with optional human review |
| Standout feature | Transcription in 100+ languages | Hebrew-focused language support plus translation into multiple languages |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | Speaker recognition and separation |
| Integrations | AI sales agents for follow-ups and next-step automation | Meeting protocols and summary briefs |
| Languages & capture | CRM auto-update to reduce manual data entry | Real-time transcription for conferences and live settings |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | Caption and subtitle generation |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
Sumit-AI
Choose Sumit-AI if you need documenting hebrew-language business meetings and producing protocols — strengths include specialized handling of hebrew, an underserved transcription language.
Attention
Sumit-AI
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while Sumit-AI is strong for documenting hebrew-language business meetings and producing protocols. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and Sumit-AI is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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