Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Spinach: AI meeting assistant that joins Zoom, Google Meet, Teams, and Webex calls to record, transcribe, summarize, capture action items, and push updates to tools like Slack and Jira. This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and Spinach when generating engineering standup and sprint updates and syncing tasks to jira or linear matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
AI meeting assistant that joins Zoom, Google Meet, Teams, and Webex calls to record, transcribe, summarize, capture action items, and push updates to tools like Slack and Jira.
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Spinach (Spinach AI, by StayIn, Inc.) is an AI meeting assistant that joins video calls on Zoom, Google Meet, Microsoft Teams, Webex, and Slack Huddles to record, transcribe, and summarize discussions, with transcription support across roughly 100 languages. It captures meeting notes, decisions, and action items, then automates follow-up by drafting recaps and pushing updates into connected tools. Integrations include Slack, Jira, Asana, Linear, Notion, Trello, ClickUp, Monday.com, and Confluence, plus CRMs such as Salesforce, HubSpot, Attio, and Zoho. It offers role-specific outputs (for example PRD drafts for product managers and sprint planning support for engineering teams) and an "Ask Spinach" AI assistant for querying meeting content. The free Starter plan offers unlimited meeting recording and transcription with basic AI summaries and calendar/Slack integration (7-day recording retention), while advanced AI, Ask Spinach, and project-management/CRM integrations require a paid plan. Spinach maintains SOC 2 Type II, GDPR, and HIPAA compliance.
Best suited for
Attention is a free tier with paid upgrades (freemium); Spinach is from $0/mo (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | Spinach |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | Meeting recording & transcription |
| Standout feature | Transcription in 100+ languages | AI summaries & action items |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | Project tool & CRM integrations |
| Integrations | AI sales agents for follow-ups and next-step automation | Ask Spinach assistant |
| Languages & capture | CRM auto-update to reduce manual data entry | 100-language support |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | Meeting recording & transcription |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
Spinach
Choose Spinach if you need automatically taking and sharing notes, summaries, and action items from team meetings — strengths include free starter plan offers unlimited meeting recording, transcription, and basic ai summaries.
Attention
Spinach
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while Spinach is strong for automatically taking and sharing notes, summaries, and action items from team meetings. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and Spinach is from $0/mo. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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