Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Spiky.ai: Conversation intelligence and real-time AI coaching platform that records, analyzes, and guides sales meetings for revenue teams. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and Spiky.ai when automating meeting notes, summaries, and crm updates after sales calls matters most. Try them side by side on real calls before deciding — needs vary by team.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
Conversation intelligence and real-time AI coaching platform that records, analyzes, and guides sales meetings for revenue teams.
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Spiky.ai is a conversation intelligence and sales coaching platform built for revenue teams, sales enablement leaders, and revenue operations. It joins and records sales calls and video meetings on platforms such as Zoom, Microsoft Teams, and Google Meet, then transcribes each conversation and structures the dialogue into searchable signals. From those recordings the platform produces meeting summaries, action items, keyword and tracker analysis, and metrics such as talk ratio, speaking patterns, and call momentum, while detecting sentiment, objections, and buyer intent. During live calls it can surface context-aware prompts, playbooks, and battlecards to help reps handle objections, follow an agenda, and stay aligned with proven talk tracks. After the call, Spiky generates tailored feedback highlighting strengths and growth areas, drafts follow-up emails and Slack messages, and syncs notes and activity to CRMs including Salesforce and HubSpot. Spiky also offers asynchronous self-coaching tied to each meeting type. It is aimed at sales managers and reps who want to scale coaching, standardize messaging, and turn every customer conversation into structured, reviewable insight. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attention is a free tier with paid upgrades (freemium); Spiky.ai is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | Spiky.ai |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | Records and transcribes calls and video meetings from Zoom, Teams, and Google Meet |
| Standout feature | Transcription in 100+ languages | Real-time in-call prompts, playbooks, and battlecards for objection handling |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | AI-generated meeting summaries, action items, and follow-up drafts |
| Integrations | AI sales agents for follow-ups and next-step automation | Conversation analytics: talk ratio, speaking patterns, sentiment, and buyer intent |
| Languages & capture | CRM auto-update to reduce manual data entry | Custom keyword trackers and behavior analytics for coaching |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | CRM and collaboration integrations (Salesforce, HubSpot, Slack, Google Docs) |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
Spiky.ai
Choose Spiky.ai if you need sdr and ae managers coaching reps on objection handling and talk tracks — strengths include combines real-time coaching with post-call analysis in one platform.
Attention
Spiky.ai
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while Spiky.ai is strong for sdr and ae managers coaching reps on objection handling and talk tracks. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and Spiky.ai is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
More head-to-head comparisons involving Attention and Spiky.ai.
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