Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Spellar AI: A bot-free AI meeting note taker for Mac, iOS, and web that records on-device and produces transcripts, summaries, and action items. This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and Spellar AI when consultants generating templated summaries and action items per meeting matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
A bot-free AI meeting note taker for Mac, iOS, and web that records on-device and produces transcripts, summaries, and action items.
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Spellar AI is a bot-free meeting note taker built by Spellar LTD for professionals who want their conversations captured without a bot joining the call. The app records directly on the user's Mac, iPhone, or iPad, so no participant appears in the meeting, and it produces transcripts in many languages with intelligent language detection. At the end of each meeting Spellar generates a structured summary that highlights key points and action items, and it offers customizable summary templates so the output can match different meeting types. A distinguishing feature is its model flexibility: users can switch between AI models such as different GPT, Gemini, Claude, and Perplexity options per meeting, per template, or per question, and a real-time copilot can assist during the conversation. Privacy is configurable: server-side transcription is opt-in rather than default, and users can run transcription on-device or bring their own AI key to keep calls private. Spellar syncs across macOS, iOS, and the web, and supports one-click export to tools like Notion, Jira, Linear, and Google Docs. It suits sales reps, consultants, and professionals who want discreet capture plus flexible, exportable meeting notes. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attention is a free tier with paid upgrades (freemium); Spellar AI is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | Spellar AI |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | Bot-free recording on Mac, iPhone, and iPad |
| Standout feature | Transcription in 100+ languages | Transcription in 100+ languages with automatic language detection |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | Per-meeting model switching across multiple AI providers |
| Integrations | AI sales agents for follow-ups and next-step automation | Customizable summary templates with action item extraction |
| Languages & capture | CRM auto-update to reduce manual data entry | On-device transcription or bring-your-own-key options; server-side AI is opt-in |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | One-click export to Notion, Jira, Linear, and Google Docs |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
Spellar AI
Choose Spellar AI if you need sales reps capturing client calls without a visible bot — strengths include no bot joins the call, keeping capture discreet across platforms.
Attention
Spellar AI
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while Spellar AI is strong for sales reps capturing client calls without a visible bot. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and Spellar AI is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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