Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Sonix: High-accuracy automated transcription in 50+ languages The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and Sonix when interview and podcast transcription matters most. Run both through a week of actual calls to see which suits your workflow.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
High-accuracy automated transcription in 50+ languages
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Sonix is an automated transcription service that converts audio and video into accurate, searchable text across a wide range of languages. While not a meeting bot in the traditional sense, it is widely used to transcribe recorded meetings, interviews, podcasts, and videos, making it a core AI-transcription tool for teams that work with recorded conversations. Sonix provides an in-browser editor where users can review and correct transcripts, add timestamps and speaker labels, and search across content quickly. It also offers translation and subtitle features, which helps multilingual teams and content creators repurpose recordings. Because it focuses on high-quality transcription rather than live meeting assistance, Sonix is often paired with recording tools or used to process existing audio and video files. It is popular with researchers, journalists, podcasters, and businesses that need reliable transcripts they can edit, search, and translate, with an emphasis on accuracy and language coverage. Platforms: Web / upload audio and video. Integrations: Zapier, Google Drive. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attention is a free tier with paid upgrades (freemium); Sonix is a free tier with paid upgrades (paid). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | Sonix |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | Automated transcription |
| Standout feature | Transcription in 100+ languages | In-browser transcript editor |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | Multi-language support |
| Integrations | AI sales agents for follow-ups and next-step automation | Translation and subtitles |
| Languages & capture | CRM auto-update to reduce manual data entry | Search across transcripts |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | Automated transcription |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
Sonix
Choose Sonix if you need transcribing recorded meetings — strengths include accurate transcription with strong editing.
Attention
Sonix
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while Sonix is strong for transcribing recorded meetings. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and Sonix is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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