Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Scrib: India-built AI transcription tool for 22 Indian languages plus global languages, with speaker labels, summaries, and meeting-bot capture for Zoom, Meet, and Teams. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and Scrib when producing transcripts and subtitles for interviews, podcasts, and recorded sessions in indian languages matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
India-built AI transcription tool for 22 Indian languages plus global languages, with speaker labels, summaries, and meeting-bot capture for Zoom, Meet, and Teams.
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Scrib is an India-based AI transcription platform (its site states it is "Made with love in India") focused on converting speech to text across Indian and global languages. It supports 22 Indian languages including Hindi, Tamil, Telugu, Bengali, Gujarati, Kannada, Malayalam, Marathi, Punjabi, Urdu, Nepali, Odia, Assamese, and others, alongside 19 global languages, and it is designed to handle code-switching such as Hindi-English (Hinglish) speech within a single recording. Users can transcribe in several ways: uploading audio and video files (MP3, MP4, WAV, M4A, WEBM), recording live from a microphone, pasting links from sources like YouTube, Loom, Google Drive, and Dropbox, or using a meeting bot that joins Zoom, Google Meet, and Microsoft Teams calls to capture and transcribe conversations automatically. Beyond raw transcripts, Scrib offers automatic speaker recognition with per-speaker labels and timelines, AI-generated summaries, chapters, key insights, and action items, plus inline editing with click-to-seek playback. Transcripts can be exported to TXT, SRT, VTT, JSON, DOCX, and PDF. The platform includes a free monthly tier and paid plans, and stores audio encrypted on Cloudflare R2. The site is live and operating, citing hundreds of thousands of hours transcribed. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attention is a free tier with paid upgrades (freemium); Scrib is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | Scrib |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | Transcription across 22 Indian languages plus 19 global languages, with Hindi-English code-switching support |
| Standout feature | Transcription in 100+ languages | Multiple capture methods: file upload, live microphone recording, link pasting (YouTube, Loom, Drive, Dropbox), and a meeting bot |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | Meeting bot that joins Zoom, Google Meet, and Microsoft Teams to transcribe calls automatically |
| Integrations | AI sales agents for follow-ups and next-step automation | Automatic speaker recognition with per-speaker labels and timelines |
| Languages & capture | CRM auto-update to reduce manual data entry | AI-generated summaries, chapters, key insights, and action items |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | Inline transcript editing with click-to-seek playback |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
Scrib
Choose Scrib if you need transcribing multilingual or hinglish team meetings captured live or via the zoom/meet/teams bot — strengths include strong coverage of indian languages and hinglish code-switching that many global tools handle less reliably.
Attention
Scrib
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while Scrib is strong for transcribing multilingual or hinglish team meetings captured live or via the zoom/meet/teams bot. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and Scrib is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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