Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Rehearsal: Video-based roleplay and AI practice platform where sales teams rehearse real-world scenarios and get feedback. Below, they line up on price, capture method, and how each fits a real meeting stack.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and Rehearsal when certifying reps' messaging through reviewer-scored practice attempts matters most. Try them side by side on real calls before deciding — needs vary by team.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
Video-based roleplay and AI practice platform where sales teams rehearse real-world scenarios and get feedback.
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Rehearsal is a video-based practice and roleplay platform, developed by ELB Learning, that gives sales teams and other learners a safe environment to practice their selling and communication skills before high-stakes situations. Learners record video responses to real-world scenarios, build the muscle memory needed to perform under pressure, and receive feedback through multiple practice attempts. The platform pairs traditional video roleplay with AI capabilities: an AI-powered feature evaluates learner video responses and provides automated feedback and assessment metrics, complementing human review from mentors and managers. Rehearsal Coaching supports collaborative, iterative learning by letting reviewers leave feedback and allowing learners to retry until they improve, which is useful for objection handling, pitch delivery, and discovery conversations. While the platform is widely used for sales enablement, it also supports adjacent use cases such as customer support training, leadership development, onboarding, and education. The company, founded by Darik Volpa and based in Reno, Nevada, describes itself as privately held and growing, and Rehearsal maintains a presence on review sites such as G2. It is an established, actively operating product suited to organizations that want structured, repeatable video practice with both AI and human feedback loops. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attention is a free tier with paid upgrades (freemium); Rehearsal is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | Rehearsal |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | Video-based roleplay where learners record responses to scenarios |
| Standout feature | Transcription in 100+ languages | AI evaluation of video responses with automated feedback and metrics |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | Iterative coaching with multiple practice attempts and reviewer feedback |
| Integrations | AI sales agents for follow-ups and next-step automation | Mentor and manager review workflows alongside AI assessment |
| Languages & capture | CRM auto-update to reduce manual data entry | Scenario library spanning sales, support, leadership, and onboarding |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | Anytime, anywhere access for distributed teams |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
Rehearsal
Choose Rehearsal if you need rehearsing sales pitches and discovery on video before real meetings — strengths include combines ai assessment with human mentor feedback for richer coaching.
Attention
Rehearsal
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while Rehearsal is strong for rehearsing sales pitches and discovery on video before real meetings. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and Rehearsal is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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