Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Proactor AI: AI note-taking app that records conversations, transcribes in real time, and turns meetings into structured notes and tasks. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and Proactor AI when recording lectures or interviews with real-time transcription matters most. Try them side by side on real calls before deciding — needs vary by team.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
AI note-taking app that records conversations, transcribes in real time, and turns meetings into structured notes and tasks.
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Proactor AI, published by PROACTORAI LIMITED, is an AI note-taking and voice-recording application that captures meetings, lectures, interviews, and personal voice memos and converts speech to text in real time. As a recording runs, it analyzes the conversation and surfaces summaries, key insights, and suggestions, then organizes the resulting notes by speaker and topic. A notable aspect of Proactor is its task orientation: it can automatically turn discussion into action items, including assigning owners and due dates, so that spoken conversations become trackable outcomes rather than static transcripts. The app retains context across sessions so it can reference earlier conversations, and it lets users export notes in formats such as PDF, Word, Markdown, and plain text. It supports transcription in multiple languages and can double as a general-purpose voice recorder for journaling, ideas, and quick memos. Proactor is aimed at professionals and teams who want both meeting documentation and follow-up task management, and it syncs notes across iOS, iPad, Android, and the web. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attention is a free tier with paid upgrades (freemium); Proactor AI is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | Proactor AI |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | Real-time speech-to-text transcription |
| Standout feature | Transcription in 100+ languages | AI summaries, key insights, and in-conversation suggestions |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | Automatic action items with assigned owners and due dates |
| Integrations | AI sales agents for follow-ups and next-step automation | Notes organized by speaker and topic |
| Languages & capture | CRM auto-update to reduce manual data entry | Cross-session context retention |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | Export to PDF, Word, Markdown, and TXT |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
Proactor AI
Choose Proactor AI if you need capturing meetings and immediately generating assignable follow-up tasks — strengths include converts conversations directly into trackable tasks with owners and due dates.
Attention
Proactor AI
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while Proactor AI is strong for capturing meetings and immediately generating assignable follow-up tasks. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and Proactor AI is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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